Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Popeyes Louisiana Kitchen performance in the Romania and how they change over time
See what factors influence Popeyes Louisiana Kitchen performance in the Romania and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Popeyes Louisiana Kitchen' competitors in the Romania
An analysis of Popeyes Louisiana Kitchen' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Popeyes Louisiana Kitchen is in the top 24% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Popeyes Louisiana Kitchen's market performance is at the 76th percentile, indicating an average/above average market standing. This means Popeyes outperforms 76% of brands in Romania's Cafe & Restaurants industry. Performance peers in a similar range include PUB 13 - Restaurantul Cetății, Hanu'Berarilor Casa, and 5 To Go.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term growth. High CSAT scores are crucial.
Popeyes Louisiana Kitchen has an overall customer satisfaction (CSAT) of 89%, a 3.3 percentage point increase year-over-year. Buzău county shows the highest CSAT at 93%, while Argeș and Ilfov show lower CSAT scores. The CSAT trend shows fluctuations between 88.17% and 90.54% during the observed period.
Average check reveals customer spending habits and pricing effectiveness, influencing revenue and profitability strategies.
The average check for Popeyes Louisiana Kitchen varies by county, with Ilfov having the highest average check at 66.4 RON. Brașov has the lowest at 46.2 RON. The overall average check trend increased from 49.89 RON to 58.24 RON during the period. No year-over-year comparison is available.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth potential in different regions.
Popeyes Louisiana Kitchen has one outlet in each of the following counties: Brașov, Ilfov, Argeș, Buzău, Constanța, Sibiu, Prahova, Iași, Cluj, and Dolj. This indicates a relatively even distribution across these regions in Romania. No growth data is available.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Popeyes Louisiana Kitchen, based on cross-visitation, are KFC (11.96%), FRYDAY (8.61%), McDonald's (8.13%), Spartan (5.74%), and Starbucks (4.78%). This indicates that customers who visit Popeyes also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction.
Popeyes Louisiana Kitchen experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest workload at 60.53% at 6:00 PM. Traffic is minimal between midnight and 8:00 AM. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Popeyes Louisiana Kitchen's customer base shows a higher affinity towards women (81%) and a significant over-representation of Gen Z (247%). Gen X is under-indexed (62%). This suggests marketing should focus on Gen Z and female consumers.