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Managing Partner, Global Business Development
See what factors influence Popeyes Louisiana Kitchen performance in the Romania and how they change over time
See what factors influence Popeyes Louisiana Kitchen performance in the Romania and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Popeyes Louisiana Kitchen' competitors in the Romania
An analysis of Popeyes Louisiana Kitchen' competitors in the Romania
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Popeyes Louisiana Kitchen is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand strength and customer preference, reflecting its competitive standing in the industry.
Popeyes Louisiana Kitchen holds a leading market position in Romania's Cafe & Restaurants industry with a 99th percentile, indicating it captures a significant share of foot traffic. Performance peers include Cupt`or, Hanu'Berarilor Casa, Taverna Racilor, Trattoria Buongiorno, City Grill, and Cocosu'Rosu.
Customer satisfaction (CSAT) reflects loyalty and affects brand perception, crucial for retaining customers and attracting new ones.
Popeyes Louisiana Kitchen demonstrates strong customer satisfaction in Romania, with an overall CSAT of 88%, a 2.9 percentage point increase year-over-year. Buzău shows the highest CSAT at 94%, while Ilfov and Argeș exhibit lower CSAT scores. CSAT fluctuated between 87.37% and 89.12% from May to July 2025.
Average check reveals customer spending habits, reflecting menu appeal and pricing strategy effectiveness.
The average check for Popeyes Louisiana Kitchen in Romania is 54.90 RON, representing an 11.60% increase year-over-year. Ilfov has the highest average check at 66.40 RON. The average check varied from 49.89 RON to 58.24 RON between May and July 2025.
Number of outlets indicates market presence and expansion, crucial for accessibility and revenue generation.
Popeyes Louisiana Kitchen has one outlet in each of the following counties in Romania: Brașov, Ilfov, Argeș, Buzău, Constanța, Prahova and Dolj. The number of outlets have no growth value.
Competitor analysis identifies key players, guiding strategic positioning and differentiation efforts.
The top competitors for Popeyes Louisiana Kitchen in Romania, based on customer cross-visitation, are KFC (11.90%), FRYDAY (8.57%), McDonald's (8.10%), Spartan (5.71%), and Starbucks (4.76%). This indicates overlap in customer preferences.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation.
Popeyes Louisiana Kitchen experiences peak traffic between 10:00 AM and 9:00 PM, with the highest workload occurring between 4:00 PM and 6:00 PM. Traffic is minimal between midnight and 9:00 AM.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI.
Women are overrepresented among Popeyes Louisiana Kitchen consumers (83%). Gen Z shows a high affinity (247%), while Gen X (62%) and Gen Y (82%) are underrepresented, suggesting targeted marketing opportunities.