Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence FRYDAY performance in the Romania and how they change over time
See what factors influence FRYDAY performance in the Romania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of FRYDAY' competitors in the Romania
An analysis of FRYDAY' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
FRYDAY is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
FRYDAY's Market Performance in Romania is at the 99th percentile, which characterizes the brand as a leading one. This position signifies a strong market presence and high customer preference compared to its peers like Hanu' lui Manuc, KFC, McDonald's, Caru' cu bere, Starbucks and Casa Frieda, all within the same percentile range.
Customer Satisfaction (CSAT) reflects customer happiness, loyalty, and overall brand perception, directly influencing business success and growth.
FRYDAY's overall CSAT in Romania is 82%, a substantial increase of 37.5 percentage points year-over-year, indicating significant improvement in customer satisfaction. County-level data shows high satisfaction, especially in Argeș (95%) and Dolj (93%). The CSAT trend from May to July 2025 shows a fluctuating but generally positive customer sentiment.
Average Check is a key indicator of customer spending habits and revenue generation, influencing pricing strategies and profitability.
FRYDAY's overall Average Check in Romania is 64.7 RON, an increase of 10.6% year-over-year. This indicates customers are spending more per visit. Dolj has the highest average check at 76.5 RON. The Average Check fluctuated between May and July 2025, with a slight increase overall.
The number of outlets indicates brand's reach and market presence, affecting accessibility and overall revenue potential.
FRYDAY has one outlet each in several counties in Romania: Dolj, Vaslui, Argeș, Cluj, Mureș, Iași, Bihor, Arad, Galați and Timiș. The data suggests a geographically diverse, though limited, market presence across the country.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
FRYDAY's customers in Romania also frequently visit McDonald's (5.64% cross-visitation), KFC (4.06%), and Starbucks (3.16%), showing significant overlap in customer preferences. These are FRYDAY's top competitors in the Cafe & Restaurants industry. Spartan and Burger King round out the top 5, but at a lower percentage.
Traffic Workload reveals peak hours and customer flow patterns, enabling optimal staffing and service delivery.
FRYDAY experiences peak traffic between 10:00 AM and 9:00 PM, with the highest workload observed between 12:00 PM and 6:00 PM. There is minimal activity during the night. Resource allocation should align with these peak traffic times.
Understanding consumer segments enables targeted marketing, tailored product offerings, and enhanced customer engagement.
FRYDAY's customer base in Romania shows a high affinity towards women (index of 89) and men (index of 108). Generationally, there is a very high affinity for Gen Z (index of 200), as well as high affinity for Gen Y (index of 109), indicating that these younger generations are particularly engaged with the brand. Gen X is under-indexed (41).