Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Starbucks performance in the Romania and how they change over time
See what factors influence Starbucks performance in the Romania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Romania
An analysis of Starbucks' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference, indicating competitive positioning in the Cafe & Restaurants industry in Romania.
Starbucks is a leading brand in Romania's Cafe & Restaurants industry with a market performance percentile of 99. This indicates a dominant market share. Peers in the same range: Casa Frieda, Caru' cu bere, Taverna Sârbului, McDonald's, Hanu' lui Manuc, and Spartan.
Customer satisfaction reflects brand perception and loyalty, directly impacting business growth and long-term success in Romania's Cafe & Restaurants market.
Starbucks in Romania shows high customer satisfaction, with an overall CSAT of 82%, a significant 24.5 percentage point increase year-over-year. Brăila has the highest CSAT at 98%, indicating strong customer loyalty in that county. CSAT increased from 67.30% in May to 88.31% in July.
Average check indicates customer spending habits and pricing strategy effectiveness, influencing revenue and profitability in the Cafe & Restaurants industry.
The overall average check for Starbucks in Romania is 41.7 RON, a decrease of 6.4% year-over-year. Galați shows the highest average check at 72.6 RON. Average check increased from 39.22 RON in May to 42.34 RON in July.
Number of outlets reflects brand reach and market presence, crucial for accessibility and capturing market share in Romania's Cafe & Restaurants landscape.
Starbucks has a varying number of outlets across Romanian counties. Constanța leads with 4 outlets. Cluj, Iași, Timiș, Prahova and Brașov each have 3 outlets. This distribution indicates Starbucks' strategic focus on key urban areas.
Understanding competitors reveals market dynamics and customer choices, informing strategies to gain a competitive edge in Romania's Cafe & Restaurants sector.
McDonald's is the top competitor for Starbucks in Romania, with a cross-visitation rate of 15.04%. Other key competitors include KFC (5.73%), FRYDAY (4.01%), 5 To Go (3.58%), and Burger King (2.44%), indicating shared customer bases.
Analyzing traffic workload helps optimize staffing and resource allocation, ensuring efficient service during peak hours in Romania's Cafe & Restaurants sector.
Starbucks in Romania experiences peak traffic between 8 AM and 9 PM, with the highest workload observed from 2 PM to 6 PM (62%). Traffic is minimal during early morning hours (12 AM to 6 AM).
Consumer segment analysis allows tailoring marketing efforts, maximizing engagement and resonance with specific demographics in Romania.
Starbucks in Romania shows a higher affinity among women (121 Index) compared to men (85 Index). Gen Z demonstrates the highest affinity (136 Index), followed by Gen Y (101 Index) and Gen X (78 Index).