Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pizza Hut performance in the New Zealand and how they change over time
See what factors influence Pizza Hut performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Hut' competitors in the New Zealand
An analysis of Pizza Hut' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Pizza Hut holds a leading position in New Zealand's Cafe & Restaurants sector with a market performance percentile of 99, placing it in the top 1% of brands. This high percentile signifies strong customer preference compared to peers like McDonald's, KFC, Subway and Domino's Pizza, all positioned at the same percentile.
Customer satisfaction (CSAT) is a key indicator of brand loyalty and service quality, directly impacting customer retention and positive word-of-mouth.
Pizza Hut boasts high customer satisfaction in New Zealand, with an overall CSAT of 92%, a significant increase of 23.4 percentage points year-over-year. Marlborough leads with 100% satisfaction, while other states like Otago, West Coast, Wellington and Taranaki also show strong positive sentiment. CSAT dynamic data show fluctuation, but overall high level.
Average check reveals customer spending habits and pricing effectiveness, crucial for revenue management and profitability optimization in Cafe & Restaurants.
Pizza Hut's average check in New Zealand is 25.3 NZD, reflecting a 6.1% decrease year-over-year. Manawatū-Whanganui has the highest average check at 47 NZD. Nelson also has high average check - 38.8 NZD. Dynamic data show small fluctuation over time.
The number of outlets indicates brand reach and market presence, influencing accessibility and overall market share in the Cafe & Restaurants industry.
Pizza Hut operates a significant number of outlets in New Zealand, with Auckland having the highest concentration at 51. Wellington and Waikato each have 16 outlets. Canterbury and Bay of Plenty have 13 outlets each, demonstrating varied regional presence.
Understanding competitors' cross-visitation patterns helps refine marketing strategies and identify opportunities to capture a larger customer base.
Pizza Hut's primary competitors in New Zealand, based on customer cross-visitation, are McDonald's (14.51%) and KFC (12.38%). Domino's Pizza (6.41%), Burger King (4.72%), and Subway (3.83%) also attract Pizza Hut's customers, but to a lesser extent. It is important to have a look on customers of McDonald's and KFC.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand effectively throughout the day.
Pizza Hut experiences peak traffic workload in New Zealand between 17:00 and 19:00 (5:00 PM - 7:00 PM), reaching 65.60% and 66.53% respectively. Traffic gradually increases from 10:00 AM, with significant activity between 11:00 AM and 21:00 (9:00 PM).
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing relevance and engagement.
Pizza Hut's consumer base in New Zealand shows a higher affinity among women, with index of 76, compared to men whose affinity index is 120. Among generations, Gen Y demonstrates the strongest affinity index (131), followed by Gen Z (68), and Gen X (52), indicating varying levels of engagement across age groups.