Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Indonesia and how they change over time
See what factors influence McDonald's performance in the Indonesia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 21% of brands
Sample of brands in the same percentile
An analysis of McDonald's' competitors in the Indonesia
An analysis of McDonald's' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a market performance percentile of 79 in Indonesia, placing it in the average/above average tier. This indicates a solid market presence but not a leading position. Performance peers in the same percentile range include Imperial Kitchen & Dimsum, Pepper Lunch, and Hachi.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. It highlights areas for service improvement.
McDonald's overall customer satisfaction in Indonesia is 59%, a decrease of 9.1 percentage points year-over-year. Kalimantan shows the highest satisfaction at 67% with an increase of 8.5 percentage points, while Sumatra has the lowest at 50% with a significant decrease of 36 percentage points.
Average check reveals customer spending habits, informing pricing strategies and promotional offers to maximize revenue per transaction.
McDonald's average check in Indonesia varies by region. Lesser Sunda Islands leads with 80.6K IDR, while Java has the lowest at 66.6K IDR. Overall average check data is not available for year-over-year comparison.
Outlet count indicates market reach and accessibility, influencing brand visibility and customer convenience across different regions.
McDonald's has 243 outlets in Java, representing the largest concentration in Indonesia. Sumatra has 39 outlets, while Maluku has the fewest with only 2 outlets, indicating varied regional presence.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and competitive advantage in the market.
McDonald's top competitors in Indonesia, based on cross-visitation, are KFC (9.72%), Pizza Hut (6.56%), Starbucks (5.43%), Richeese Factory (4.39%), and Kopi Kenangan (4.38%). This indicates shared customer base and competitive overlap.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
McDonald's in Indonesia experiences peak traffic workload between 6 PM and 8 PM (hod 18-20), reaching a high of 66.43% at 8 PM. Traffic is lowest between 3 AM and 5 AM, suggesting operational adjustments based on hourly demand.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographic groups.
McDonald's Indonesian consumer base shows a high affinity among women (index 64) and men (index 147). Gen X (index 155) also shows high affinity, while Gen Z (index 59) is underrepresented compared to the average consumer.