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See what factors influence McDonald's performance in the Indonesia and how they change over time
See what factors influence McDonald's performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of McDonald's' competitors in the Indonesia
An analysis of McDonald's' competitors in the Indonesia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Market performance percentile reveals competitive strength and customer preference in the industry. It reflects brand’s share of foot traffic.
McDonald's in Indonesia holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive standing relative to peers like Santorini Greek Restaurant, Mie Gacoan Jakarta - Tebet, Lunpia Cik Me Me, Kampung Kecil Ciracas, SUSHI TEI and Mie Gacoan Mawar Solo, all positioned at the same percentile.
Customer satisfaction (CSAT) is vital. It reflects loyalty and affects long-term growth. Monitoring CSAT helps refine services and maintain a competitive edge.
McDonald's in Indonesia has an overall CSAT of 59%, with a 10.2 percentage point increase year-over-year. Java shows the highest CSAT (63%), while Sulawesi has the lowest (39%). Performance varies greatly by region, indicating regional differences in customer experience and satisfaction levels. Lesser Sunda Islands and Kalimantan experienced CSAT decreases.
Average check reveals customer spending habits and pricing effectiveness. Monitoring trends aids menu optimization and revenue strategy adjustments.
The overall average check for McDonald's in Indonesia is 60.2K IDR, a 10.5% decrease year-over-year. Sumatra has the highest average check (94.1K IDR). The decrease suggests potential pricing or purchasing behavior changes. Java has the lowest average check at 57.6K IDR.
Outlet count indicates market reach and expansion. It reflects brand presence and accessibility to customers across different regions.
McDonald's has 113 outlets in Java, indicating its strongest regional presence. Sumatra has 18 outlets, while Maluku has only 1. This distribution shows a concentration in Java and varying levels of market penetration across other regions.
Analyzing competitors is crucial for strategic positioning. It identifies key rivals and cross-visitation patterns, informing competitive strategies.
The top brands visited by McDonald's customers are KFC (10.98%), Pizza Hut (7.81%), and Starbucks (6.12%). This cross-visitation data highlights these brands as key competitors in the Indonesian market.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
McDonald's in Indonesia experiences peak traffic between 17:00 and 21:00, with the highest workload at 20:00 (69.18%). Traffic is lowest between 03:00 and 05:00. This data indicates the optimal hours for staffing and promotions.
Understanding consumer segments is key for targeted marketing. Gender and generation insights enable tailored campaigns and product offerings.
McDonald's in Indonesia shows a high affinity with women (122 Index) and Gen X (142 Index) segments, indicating they are more engaged than average. Gen Z is under-indexed (66 Index), suggesting lower relative engagement compared to other generational groups.
Cafe & Restaurants