Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pepper Lunch performance in the Indonesia and how they change over time
See what factors influence Pepper Lunch performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of Pepper Lunch' competitors in the Indonesia
An analysis of Pepper Lunch' competitors in the Indonesia
In Cafés & Restaurants
·May – Jul 25
Pepper Lunch is in the top 1% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Pepper Lunch holds a leading market performance with a percentile of 99 in Indonesia's Cafe & Restaurants industry. This indicates high customer preference relative to peers like Labbaik Chicken, Imperial Kitchen & Dimsum, Burger King, and KFC, which share a similar percentile range.
CSAT reflects customer happiness, influencing loyalty and brand perception. High CSAT scores can drive positive word-of-mouth and repeat business.
Pepper Lunch in Indonesia boasts a high overall CSAT of 95%, although it experienced a slight decrease of 0.3pp year-over-year. Kalimantan shows the highest CSAT at 99%, while Java has the lowest at 94%. Lesser Sunda Islands experienced the most growth, up by 18.7pp.
Average check indicates how much customers spend per visit, influencing overall revenue and profitability analysis and cost optimization.
The overall average check for Pepper Lunch in Indonesia is 117.5K IDR, a decrease of 2.9% year-over-year. Sumatra has the highest average check at 135.1K IDR. Java reported the lowest average check. There was no growth reported for any regions.
Outlet count shows brand reach and market presence, influencing accessibility and convenience for customers and brand awareness.
Pepper Lunch has 65 outlets in Java, representing the largest concentration in Indonesia. Sumatra has 11 outlets, followed by Lesser Sunda Islands, Kalimantan, and Sulawesi, each with 6 and 4 outlets respectively, indicating varied regional presence.
Competitor analysis reveals competitive landscape, informing strategic decisions in product development, pricing, and marketing.
Pepper Lunch's top competitors based on customer cross-visitation are Pizza Hut (4.40%), Starbucks (2.23%), Kimukatsu (2.11%), KFC (2.05%), and SUSHI TEI (1.82%). Pizza Hut sees the most shared customer traffic.
Traffic workload shows peak hours, informing staffing and resource allocation for optimal customer service and efficiency.
Pepper Lunch experiences peak traffic between 10 AM and 9 PM, with the highest workload recorded between 5 PM and 6 PM (56.19%-58.46%). Traffic is significantly lower during the night and early morning hours, showing need for different strategy.
Consumer segments inform targeted marketing, aligning products and messaging with customer preferences for effective engagement.
Women show a higher affinity (120) for Pepper Lunch compared to men (84). Gen Z exhibits the highest affinity (128), followed by Gen Y (99). Gen X is underrepresented (52) relative to the average consumer. These affinity indices show preference.