Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Indonesia and how they change over time
See what factors influence KFC performance in the Indonesia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Indonesia
An analysis of KFC' competitors in the Indonesia
In Cafés & Restaurants
·Aug – Oct 25
KFC is in the top 22% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Brand's share of foot traffic reveals its competitive strength and customer preference in the Cafe & Restaurants industry.
KFC's market performance is at the 78th percentile in Indonesia, indicating an average/above average market standing. This means KFC captures more foot traffic than 78% of brands in the industry. Performance peers in the same percentile range include STEAK MOEN-MOEN, Kimukatsu, Kampung Kecil Abdul Muis, Tea Break and Imperial Kitchen & Dimsum.
Understanding key competitors and customer cross-visitation informs competitive strategy and market positioning.
McDonald's (11.72%), Pizza Hut (7.96%), Richeese Factory (5.74%), Starbucks (4.96%), and Kopi Kenangan (4.71%) are the top competitors with shared KFC customers in Indonesia. This indicates potential overlap in target markets and customer preferences.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
KFC in Indonesia experiences peak traffic between 16:00 and 20:00, with the highest workload at 19:00 (65.62%). Traffic is lowest between 01:00 and 05:00. This data informs staffing and operational strategies to meet demand.
Consumer segment analysis by gender and generation informs targeted marketing and positioning strategies.
KFC's customer base in Indonesia shows a high affinity for women (67%, index of 144) and over-indexed representation from Gen X (153%) and Gen Y (106%). Gen Z is under-indexed (60%). This suggests targeted marketing towards women and Gen X/Y could be effective.