Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence KFC performance in the Indonesia and how they change over time
See what factors influence KFC performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
In Cafés & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
An analysis of KFC' competitors in the Indonesia
An analysis of KFC' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry for KFC in Indonesia.
KFC's market performance in Indonesia is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry. This signifies strong customer preference and a significant share of foot traffic. KFC outperforms competitors such as Imperial Kitchen & Dimsum, Hokben and Kopi Kenangan, which are in the same percentile range.
Customer satisfaction (CSAT) indicates brand loyalty and service quality, impacting repeat business and overall revenue for KFC in Indonesia.
KFC's overall customer satisfaction in Indonesia is 55%, a decrease of 15.9 percentage points year-over-year. CSAT varies by region, with Western New Guinea showing the highest satisfaction (85%), while Java has a lower satisfaction (56%). The trend shows a fluctuation from 55.22% to 58.10% and ending on 52.56%.
Average check reflects customer spending per visit, influencing overall revenue. Tracking trends helps optimize pricing and promotions for KFC.
The overall average check for KFC in Indonesia is 59.2K IDR, a decrease of 8.2% year-over-year. Lesser Sunda Islands have the highest average check (70.8K IDR), while Kalimantan has a lower average check (59.7K IDR). The trend shows a fluctuation from 65.09K to 66.91K and down to 41.51K IDR.
Number of outlets indicates market presence and accessibility, directly impacting KFC's revenue and brand recognition across Indonesia.
KFC has 438 outlets in Java, the highest number compared to other regions in Indonesia. Sumatra has 154 outlets, followed by Sulawesi (57) and Kalimantan (52). Maluku has the fewest outlets (9), showing uneven distribution.
Identifying top competitors helps KFC refine strategies by understanding customer preferences and competitive landscape in Indonesia's market.
Pizza Hut (7.76%) shows the highest cross-visitation rate with KFC customers in Indonesia. Other top competitors include Starbucks (5.04%), Richeese Factory (4.78%), McDonald's (4.68%), and Solaria (4.15%).
Analyzing traffic workload by hour (HOD) helps KFC optimize staffing and resource allocation to meet customer demand effectively.
Traffic workload for KFC in Indonesia peaks between 17:00 and 19:00, reaching approximately 63.94% to 67.54% of the maximum load. The lowest traffic is between 3:00 and 5:00, indicating nighttime operational efficiency is critical.
Understanding consumer segments (gender, generation) enables KFC to tailor marketing and product offerings for maximum impact.
KFC's consumer base shows a higher affinity among women (68%), while men (126%) shows more affinity then average consumer. Gen X (145%) demonstrates a high affinity, Gen Y (103%) is average and Gen Z (66%) is under-indexed, suggesting varied engagement levels across generations.