Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pizza Hut performance in the Indonesia and how they change over time
See what factors influence Pizza Hut performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of Pizza Hut' competitors in the Indonesia
An analysis of Pizza Hut' competitors in the Indonesia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Market performance shows Pizza Hut's share of customer traffic, revealing its competitive strength and customer preference in Indonesia's cafe & restaurant industry.
Pizza Hut in Indonesia holds a leading market position, ranking in the top 1% of brands. This high percentile indicates a strong competitive advantage and significant customer preference compared to its peers like Richeese Factory, Burger King, and Pepper Lunch, all at the 99th percentile.
Customer satisfaction is key because it reflects customer loyalty and the likelihood of repeat business, directly impacting long-term brand success and revenue.
Pizza Hut boasts high customer satisfaction in Indonesia, with an overall CSAT of 97%, up 18.5pp year-over-year. Western New Guinea leads with 100%, while Lesser Sunda Islands shows a decline. This indicates strong positive sentiment across most regions.
Average check reveals how much customers spend per visit, crucial for understanding revenue streams and tailoring offers to increase spending.
Pizza Hut's average check in Indonesia is 126.6K IDR, a 14% increase year-over-year, signaling higher customer spending. Sumatra has the highest average check at 155.5K IDR, while Western New Guinea has the lowest at 111.9K IDR.
Number of outlets indicates brand reach and market penetration. More locations provide greater accessibility, driving revenue and brand awareness.
Pizza Hut operates 421 outlets in Java, dominating its presence in Indonesia. Sumatra follows with 83 outlets. This distribution reflects strategic market coverage across different regions.
Understanding competitors helps brands identify threats and opportunities, enabling them to refine strategies for gaining a competitive edge.
Richeese Factory (4.48%) and KFC (4.08%) are the top competitors frequented by Pizza Hut customers, suggesting shared customer bases. Burger King (2.35%) and Domino's Pizza (1.98%) also show notable cross-visitation.
Traffic workload analysis identifies peak hours, enabling optimal staffing and resource allocation to maximize sales and customer satisfaction.
Pizza Hut experiences peak traffic between 6 PM and 7 PM, with 70.73% and 73.29% workload, respectively. Traffic is lowest in the early morning hours, informing operational adjustments.
Understanding consumer segments helps tailor marketing to specific demographics, increasing engagement and effectiveness by addressing unique needs.
Pizza Hut in Indonesia is slightly more popular among men (101 index) than women (98 index). Gen Z shows high affinity (107 index), while Gen X is under-indexed (94 index), suggesting targeted marketing opportunities.