Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Marylou's Coffee performance in the United States and how they change over time
See what factors influence Marylou's Coffee performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Marylou's Coffee is in the top 2% of brands
Sample of brands in the same percentile
An analysis of Marylou's Coffee' competitors in the United States
An analysis of Marylou's Coffee' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Marylou's Coffee's market performance is at the 98th percentile, indicating a leading position in the cafe & restaurant industry. This signifies high customer preference and a strong competitive edge. Performance peers in the same percentile include Mi Pueblo, Massey's Pizza, Clinton St. Baking Company, Aqui Cal-Mex, Eskimo Joe's Clothes, AMO the Pink Cafe in El Paso.
Customer satisfaction is crucial for loyalty, positive reviews, and repeat business, directly impacting revenue and brand reputation.
Marylou's Coffee boasts a 66% overall customer satisfaction rate, a 10.3 percentage point increase year-over-year. Massachusetts shows 66% satisfaction with 11pp growth. Rhode Island shows 65% satisfaction with 5pp growth. The CSAT dynamic data reveals fluctuations between May and July 2025, peaking in May.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing behavior.
The overall average check for Marylou's Coffee is $11.60, a 48.1% increase year-over-year. In Massachusetts, the average check is $9.30. The average check dynamic data shows a fluctuating trend, peaking in May 2025 and decreasing through July 2025.
Outlet count indicates brand reach and expansion, influencing market presence and customer accessibility.
Marylou's Coffee has 34 outlets in Massachusetts and 5 in Rhode Island. Massachusetts accounts for the majority of the brand's locations (100%), while Rhode Island represents a smaller portion (14.71%).
Competitor analysis identifies key rivals and customer preferences, enabling strategic positioning and competitive advantages.
Marylou's Coffee's top competitors, based on customer cross-visitation, are Dunkin' (21.49%), McDonald's (14.88%), Wendy's (9.09%), Honey Dew Donuts (7.44%), and Chipotle Mexican Grill (6.61%). This indicates that a significant portion of Marylou's customers also frequent these establishments.
Traffic workload identifies peak hours, guiding staffing and resource allocation for optimal service and customer experience.
Marylou's Coffee experiences peak traffic workload between 5 AM and 6 PM, with the highest activity around 9-11 AM (65.61%-66.13%). The workload decreases significantly after 6 PM, with minimal activity between 9 PM and 4 AM.
Understanding consumer segments tailors marketing, improving engagement and brand resonance with key demographics.
Marylou's Coffee shows high affinity with women (96%) and an even higher affinity with men (104%). Among generations, Gen X is at 115%, Gen Y at 85%, and Gen Z at 184%. This indicates Gen Z has high affinity, while Gen Y is under-indexed relative to average cafe customers.