Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Massey's Pizza performance in the United States and how they change over time
See what factors influence Massey's Pizza performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Massey's Pizza' competitors in the United States
An analysis of Massey's Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Massey's Pizza is in the lower 30% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Massey's Pizza's market performance is in the lower 30%, indicating a below-average market standing. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same range include EL BAYU DE WELA SARA, Churchill's, Scoma's Restaurant, Windy City Social, Naan House Street Bites, and Boatyard.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Massey's Pizza's overall customer satisfaction is 69%, a decrease of 3.2 percentage points year-over-year. South Carolina shows high satisfaction (84%) with significant growth (17.3pp), while Ohio has lower satisfaction (68%) with a decline (-10.6pp). This indicates regional variations in customer experience.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Massey's Pizza's overall average check is $21.10, down 8.2% year-over-year. Ohio's average check is $20.80 with no growth. The decline suggests customers are spending less per visit, potentially impacting overall revenue.
Outlet count indicates market reach and brand presence, influencing accessibility and growth potential.
Massey's Pizza has 12 outlets in Ohio, 1 in South Carolina, and 1 in Maryland. The concentration in Ohio suggests a strong regional presence, while expansion in South Carolina and Maryland indicates growth efforts.
Identifying competitors helps refine strategies, understand market dynamics, and capture market share.
Massey's Pizza's top competitors based on customer cross-visitation are Wendy's (9.46%), Bob Evans (9.46%), Chipotle Mexican Grill (8.11%), Taco Bell (6.76%), and McDonald's (6.76%). This indicates customers who visit Massey's Pizza also frequently visit these fast-food and casual dining chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency.
Massey's Pizza experiences peak traffic workload between 11 AM and 7 PM, with the highest workload at 6 PM (58.93%). Traffic is minimal between midnight and 10 AM. This data informs staffing and resource allocation strategies to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Massey's Pizza shows a high affinity with men (index 127) and Gen X (index 133), indicating these segments are overrepresented among its customers. Women (index 72) and Gen Y (index 75) are underrepresented, suggesting opportunities for targeted marketing to increase their engagement.