Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Massey's Pizza performance in the United States and how they change over time
See what factors influence Massey's Pizza performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Massey's Pizza' competitors in the United States
An analysis of Massey's Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Massey's Pizza is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Massey's Pizza holds a leading market position with a percentile of 98, placing it in the top 2% of brands. This indicates a strong competitive standing. Performance peers include Mom's Kitchen & Bar, Caribbean Jack's, Mi Pueblo, Juicy Seafood and Bar, Portland City Grill, and Duluth Grill.
CSAT reflects customer happiness, directly impacting loyalty, reputation, and revenue. Tracking it identifies areas for improvement and strengthens customer relationships.
Overall customer satisfaction for Massey's Pizza is at 64%, a decrease of 8.1 percentage points year-over-year. Ohio shows 67% satisfaction, down 14.7pp, while South Carolina is at 66%, up 14.3pp, and Maryland is at 40%, up 22.6pp. These variances suggest location-specific issues need addressing.
Average check is a key performance indicator reflecting spending per customer, crucial for revenue management and understanding customer purchase behavior.
The overall average check for Massey's Pizza is $21.00, a decrease of 17.7% year-over-year. Ohio has an average check of $19.90, with 0% growth, while South Carolina's average check is $19.20, also with 0% growth. Fluctuations indicate changing spending habits.
Outlet count signifies brand reach, expansion strategy, and market penetration, influencing brand visibility and accessibility to customers.
Massey's Pizza has 12 outlets in Ohio, 1 in South Carolina, and 1 in Maryland. The distribution indicates a strong presence in Ohio with limited presence in South Carolina and Maryland. This highlights the need for growth and expansion strategy.
Identifying competitors helps refine strategies, understand market dynamics, and reveal customer preferences, which is crucial for sustained competitive advantage.
Top competitors for Massey's Pizza, based on cross-visitation, include Wendy's (10%), Bob Evans (8.89%), Chick-fil-A (7.78%), Chipotle Mexican Grill (6.67%), and White Castle (6.67%). These brands capture overlap in customer traffic, indicating shared target audiences.
Analyzing traffic workload by hours optimizes staffing, resource allocation, and promotional timing, improving efficiency and customer experience.
Massey's Pizza experiences peak traffic workload between 11:00 and 20:00, with the highest traffic at 18:00 (58.84%). Minimal activity occurs between 0:00 and 10:00. Adjusting staffing and promotions to match these peak hours is crucial.
Understanding consumer segments informs targeted marketing and positioning. Affinity insights by gender and generation improves strategic efforts and effectiveness.
Massey's Pizza's customer base shows a gender affinity index of 73 for Women and 125 for Men. Among generations, Gen X has an affinity index of 144, while Gen Y has an affinity index of 56. These indexes help tailor marketing to align with segment preferences.