Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Margaritaville performance in the United States and how they change over time
See what factors influence Margaritaville performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Margaritaville' competitors in the United States
An analysis of Margaritaville' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Margaritaville is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurants industry.
Margaritaville holds a leading market position in the United States, securing its place in the top 1% of cafe & restaurants. This demonstrates a strong customer preference.
Customer satisfaction is crucial for loyalty and brand advocacy, directly impacting long-term revenue and market share in the competitive cafe sector.
Margaritaville's overall customer satisfaction stands at 67%, a 2.7 percentage point increase year-over-year. Georgia leads with 87% satisfaction, while Texas shows a decrease.
Average check reveals customer spending habits, reflecting menu pricing strategy effectiveness and the perceived value relative to competitors in cafe industry.
Margaritaville's average check is $39.3, a 7% decrease year-over-year. New Jersey has the highest average check at $48.6, indicating stronger spending.
Outlet count indicates brand reach and expansion, influencing market coverage and customer accessibility in the highly competitive cafe landscape.
Margaritaville has a total of 16 outlets in the United States. Florida has the highest number of outlets (6), indicating a strong presence in this state.
Analyzing competitors reveals market dynamics, guiding strategic positioning and differentiation in the competitive cafe & restaurants environment.
Margaritaville's top competitors based on cross-visitation are McDonald's (8.80%), Cracker Barrel Old Country Store (4.49%), and Chick-fil-A (4.43%).
Traffic workload analysis helps optimize staffing and resource allocation, improving operational efficiency and customer experience in the cafe business.
Margaritaville experiences peak traffic between 17:00 and 19:00, with the highest workload at 64.83% at 18:00. Traffic is minimal during early morning hours.
Understanding consumer segments helps tailor marketing, improve customer experiences, and drive affinity for the brand.
Margaritaville's customer base shows an overrepresentation of women (109 index), suggesting high affinity. Gen X is also overrepresented (111 index).