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Managing Partner, Global Business Development
See what factors influence Topgolf performance in the United States and how they change over time
See what factors influence Topgolf performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Topgolf' competitors in the United States
An analysis of Topgolf' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Topgolf is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Topgolf, with a Market Performance percentile of 99, is a leading brand. This high percentile indicates a strong market presence, suggesting it outperforms most competitors in attracting customers. Performance peers include Earls Kitchen + Bar, Francisca Charcoal Chicken & Meats, Ruby, Summer House, Kura Revolving Sushi Bar, Sugar Factory.
Customer Satisfaction reflects loyalty and brand perception, influencing repeat business and positive word-of-mouth, crucial for sustained growth.
Topgolf's overall customer satisfaction (CSAT) is 61%, a decrease of 1.5 percentage points year-over-year. Nebraska and Kentucky show high CSAT at 84% and 83% respectively, with significant growth. Oregon shows a CSAT of 73% with decreased growth. CSAT varied from 59.26 in May to 61.82 in June, then slightly decreased to 60.85 in July.
Average Check is a direct indicator of revenue per transaction, reflecting pricing strategy and customer spending habits.
Topgolf's overall average check is $49 USD, down 9.1% year-over-year. Nevada shows the highest average check at $68.7 USD. Average check varied from $48.18 in May to $50.44 in June, then decreased to $48.41 in July.
Competitor analysis informs strategic positioning by identifying key players and understanding customer preferences across brands.
Topgolf's top competitors based on cross-visitation are McDonald's (9.40%), Chick-fil-A (5.78%), Starbucks (4.15%), Taco Bell (3.90%), and Raising Cane's Chicken Fingers (3.62%). This indicates a mix of fast-food and coffee shop preferences among Topgolf customers.
Consumer Segments allows targeted marketing by understanding demographic characteristics and preferences of customer base.
Topgolf's customer base shows a higher affinity for men (120%) and women(78%). Gen X (105%) and Gen Y (104%) are overrepresented, indicating a high affinity, while Gen Z (89%) shows under-indexed affinity compared to the average consumer.