Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Margaritas Mexican Restaurant performance in the United States and how they change over time
See what factors influence Margaritas Mexican Restaurant performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Margaritas Mexican Restaurant is in the lower 42% of brands
Sample of brands in the same percentile
An analysis of Margaritas Mexican Restaurant' competitors in the United States
An analysis of Margaritas Mexican Restaurant' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Margaritas Mexican Restaurant's market performance is in the lower 42%, indicating a below average market standing. This means the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Brasão Brazilian Steakhouse, Winchell's Donut House, Hat Creek Burger Company, Baby's Cheesesteak, Oak & Stone, and Quince.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Margaritas Mexican Restaurant's overall CSAT is 80%, a 7.4 percentage point increase year-over-year. This indicates improved customer happiness. CSAT varies by state, with Connecticut and Pennsylvania at 88%, and New Jersey, New Hampshire, and Massachusetts at 78%. The trend shows increasing CSAT from June to August 2025.
Average check reveals how much customers spend per visit, influencing revenue and profitability strategies.
The overall average check for Margaritas Mexican Restaurant is $35.30, a 5.7% decrease year-over-year. This suggests customers are spending less per visit. Average check varies by state, with New Jersey at $42.00 and Pennsylvania at $34.40. The trend shows decreasing average check from June to August 2025.
Outlet count indicates brand reach and expansion, reflecting market presence and growth potential.
Margaritas Mexican Restaurant has varying outlet counts by state. New Hampshire has 8 outlets, Maine has 6, Massachusetts has 4, New Jersey and Pennsylvania each have 2, and Connecticut and New Mexico each have 1. This distribution shows the brand's geographic focus.
Identifying competitors reveals market dynamics, informing strategies to gain competitive advantage and customer loyalty.
The top competitors for Margaritas Mexican Restaurant, based on customer cross-visitation, are McDonald's (7.62%), Dunkin' (6.35%), Chipotle Mexican Grill (4.76%), Wendy's (3.49%), and Burger King (3.17%). This indicates that customers who visit Margaritas also frequent these fast-food and fast-casual chains.
Traffic workload analysis helps optimize staffing, promotions, and resource allocation during peak hours.
Margaritas Mexican Restaurant experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (62.55%). Traffic is significantly lower during morning hours, indicating the restaurant's business is concentrated in the afternoon and evening.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women (95%) are highly represented among Margaritas Mexican Restaurant's consumers. Men are also represented (105%). Gen X (101%) and Gen Y (102%) show high affinity, while Gen Z (83%) is under-indexed, suggesting a need to better engage this younger demographic.