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See what factors influence Winchell's Donut House performance in the United States and how they change over time
See what factors influence Winchell's Donut House performance in the United States and how they change over time
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Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Winchell's Donut House' competitors in the United States
An analysis of Winchell's Donut House' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Winchell's Donut House is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Winchell's Donut House holds a leading position with a percentile of 99 in the United States' Cafe & Restaurants industry. This indicates a strong market presence relative to its peers like Romeo's Pizza, Famous Toastery, The Shack Riverfront Restaurant and Largest Out Back Tiki Bar in FL, Gorilla Sushi, Milwaukee Burger Company and Snarf's Sandwiches, all within a similar high-performance range.
Customer satisfaction is crucial as it directly impacts brand loyalty, repeat business, and positive word-of-mouth, driving long-term growth.
Overall customer satisfaction for Winchell's Donut House is at 68%, up by 0.7 percentage points year-over-year. Nevada shows the highest satisfaction at 88% with a 34.8 percentage point increase, while Kansas and California show decreased satisfaction. The CSAT values fluctuated between 65.78% and 71.26% from May to July 2025.
Average check reveals customer spending habits, influencing revenue forecasting and strategies for upselling or value optimization.
The overall average check for Winchell's Donut House is $13.20, a decrease of 6.1% year-over-year. California has the highest average check at $14.30, while Nebraska shows the lowest at $9.30. The average check values fluctuated between $12.61 and $13.45 from May to July 2025.
Identifying competitors is key to understanding the competitive landscape and to refine market positioning and strategies.
McDonald's, In-N-Out Burger, Starbucks, Jack in the Box, and Taco Bell are the top competitors for Winchell's Donut House based on cross-visitation. McDonald's shows the highest cross-visitation at 24.74%.
Understanding consumer segments informs targeted marketing and positioning strategies based on demographic affinity.
Women show an affinity index of 86, indicating they are under-indexed compared to the average consumer. Men show an affinity index of 113, indicating over-representation. Gen X is over-represented with an index of 120, while Gen Y and Gen Z are under-represented, with indexes of 87 and 70 respectively.