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Managing Partner, Global Business Development
See what factors influence Mad Over Donuts performance in the India and how they change over time
See what factors influence Mad Over Donuts performance in the India and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mad Over Donuts' competitors in the India
An analysis of Mad Over Donuts' competitors in the India
In Cafés & Restaurants
·Jun – Aug 25
Mad Over Donuts is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mad Over Donuts holds a leading MARKET PERFORMANCE with a percentile of 99, indicating it captures a significant share of customer foot traffic. This position reflects strong brand preference and competitive strength within the Cafe & Restaurants industry. Performance peers in the same percentile range include Sazzy Sizzlers (Pure-Veg), Gulmohar Restaurant, Persian Darbar, Samrat Hotel, Greenr Cafe and Karim's.
Customer satisfaction (CSAT) is a key performance indicator of how well a brand meets customer expectations, influencing loyalty and positive recommendations.
Mad Over Donuts demonstrates a strong overall CSAT of 87%, a significant 29 percentage point increase year-over-year. Customer satisfaction varies by location, with Delhi showing the highest CSAT at 94% and Gujarat the lowest at 68%, indicating regional differences in customer experience. This data shows a positive trend in customer satisfaction from May to July 2025.
Average check (or transaction value) is vital as it drives revenue and reflects customer spending habits at Mad Over Donuts.
The overall average check for Mad Over Donuts is 410 INR, reflecting a 24.3% increase year-over-year. The average check varies by location, with Gujarat showing the highest value at 628 INR. The trend in average check rose from May to June 2025, then slightly decreased in July 2025. This indicates an increase in revenue per transaction.
Identifying top competitors through cross-visitation patterns provides crucial insights into market dynamics and customer preferences for competitive advantage.
The top competitors for Mad Over Donuts, based on customer cross-visitation, are McDonald's (8.39%), KFC (8.04%), Sky Breeze Cafe and Bar (6.29%), Pizza Hut (5.94%), and Burger King (5.59%). This indicates that customers who visit Mad Over Donuts also frequent these fast-food chains, suggesting shared customer preferences.
Analyzing consumer segments by gender and generation enables targeted marketing and positioning strategies, optimizing engagement.
Among Mad Over Donuts customers, women show higher affinity (132 Index) compared to men (89 Index). Gen Z shows the highest affinity (165 Index), followed by Gen Y (102 Index) and Gen X (62 Index). This shows a high affinity among younger generations.