Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Wow! Momo performance in the India and how they change over time
See what factors influence Wow! Momo performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wow! Momo' competitors in the India
An analysis of Wow! Momo' competitors in the India
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Wow! Momo is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s foot traffic share, revealing competitive strength and customer preference in the Cafe & Restaurants sector.
Wow! Momo holds a leading market performance percentile of 99 in India. This indicates a strong competitive position. Performance peers in a similar range include Paakashala, ibaco, Nandhana Palace, AB's - Absolute Barbecues, Zaitoon Restaurant, and Paradise Biryani.
Customer Satisfaction (CSAT) measures how well Wow! Momo's products and services meet customer expectations, impacting loyalty and brand reputation.
Wow! Momo's overall CSAT is 69%, a 5.1 percentage point increase year-over-year. Satisfaction is highest in Delhi (77%) and lowest in Karnataka (70%). There is a fluctuation of CSAT during the period from 72.26 to 64.70.
Average Check reflects customer spending per visit, vital for revenue analysis and menu pricing optimization to boost profitability.
The overall Average Check for Wow! Momo is 594.1 INR, a 30.6% increase year-over-year. Punjab has the highest Average Check (1600 INR). The average check fluctuated during the period from 553.54 to 637.49 INR.
Tracking outlet numbers shows brand's expansion, reflecting market penetration and accessibility for the Cafe & Restaurants industry.
Wow! Momo has 231 outlets in West Bengal, the highest number, followed by Maharashtra with 104 outlets. This distribution indicates stronger market presence in specific states.
Competitor analysis identifies key rivals and customer preferences, enabling Wow! Momo to refine its strategies and differentiate its offerings.
Top competitors based on cross-visitation include KFC (11.59%), Pizza Hut (7.28%), Cafe Coffee Day (6.32%), Burger King (6.23%), and The Verandah (5.86%). This indicates customers who visit Wow! Momo also frequent these brands.
Analyzing traffic workload reveals peak hours, enabling optimized staffing and resource allocation for better customer experience.
Wow! Momo experiences the highest traffic workload between 18:00 and 21:00, peaking at 53.51% at 20:00. Traffic is lowest in the early morning hours, indicating optimal staffing strategies.
Consumer segment analysis enables tailored marketing, optimizing engagement by understanding gender and generational preferences.
Wow! Momo shows a higher affinity towards women(105%) than men(98%). Gen Z shows high affinity(141%), followed by Gen Y(103%). Gen X are less represented(60%), indicating segment-specific strategies.