Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin-Robbins performance in the India and how they change over time
See what factors influence Baskin-Robbins performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Baskin-Robbins' competitors in the India
An analysis of Baskin-Robbins' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Baskin-Robbins is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins holds the 61st percentile in the Cafe & Restaurants industry in India. This indicates an average market performance. Performance peers in the same percentile include Platform 65, Monginis Cake Shop, Radhika's Authentic South Indian Food, Martino'z Pizza, Kulcha Kulture Lajpat Nagar, and Spice Mystery.
Customer satisfaction is crucial for loyalty and growth. Tracking CSAT helps understand customer perception and identify areas for improvement.
Baskin-Robbins has an overall customer satisfaction of 75% in India, a 5.1 percentage point increase year-over-year. Puducherry shows the highest CSAT at 91%, followed by Uttar Pradesh at 90%. Odisha experienced a decrease in CSAT, while Delhi saw a significant increase.
Outlet count indicates brand reach and market presence. Tracking this metric reveals expansion progress and geographic strengths.
Baskin-Robbins has 161 outlets in Maharashtra, the highest number in India. Karnataka follows with 107 outlets, and West Bengal with 97. This distribution highlights key regions for Baskin-Robbins' presence.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies.
Domino's Pizza (5.85%) and McDonald's (5.75%) are the top competitors with the highest cross-visitation from Baskin-Robbins customers in India. KFC (4.89%), Starbucks (2.59%), and Burger King (2.49%) also show notable cross-visitation.
Traffic workload analysis reveals peak hours and customer flow. Understanding these patterns helps optimize staffing and resource allocation.
Baskin-Robbins experiences peak traffic between 18:00 and 21:00, with the highest workload at 20:00 (51.62%). Traffic is significantly lower during early morning hours, indicating operational adjustments may be needed.
Understanding consumer segments allows for targeted marketing. Analyzing gender and generational data helps tailor strategies for specific groups.
Women (98%) and Men (101%) affinity indexes are close to average. Gen X shows a higher affinity (111%), while Gen Y (99%) and Gen Z (97%) are near average. This suggests Gen X is overrepresented among Baskin-Robbins customers.