Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Baskin-Robbins performance in the India and how they change over time
See what factors influence Baskin-Robbins performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Baskin-Robbins is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Baskin-Robbins' competitors in the India
An analysis of Baskin-Robbins' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals competitive strength, indicating brand's share of foot traffic and customer preference in the industry.
Baskin-Robbins in India is in the top 1% which means leading position. This demonstrates strong customer preference compared to its competitors. Performance peers Shree Jee Excellency, T1 080 Domestic Lounge, Junior Kuppanna, Harley's Ivory Lounge, Khalids Biriyani, and Hotel Anandhas are in the same percentile range.
Customer satisfaction is vital for loyalty. It reflects customer happiness, directly impacting brand perception and future revenue streams.
Overall CSAT for Baskin-Robbins in India is 76%, a 3.9pp increase year-over-year, indicating improved customer satisfaction. Uttar Pradesh shows the highest CSAT at 94% with a growth of 13.6pp. Assam shows a slight decrease in CSAT. CSAT fluctuates between 72.55% and 79.49% during the observed period.
Outlet count indicates brand reach. Tracking outlets by location helps assess market penetration and expansion opportunities.
Baskin-Robbins has varying outlet distribution across India. Maharashtra leads with 148 outlets, significantly more than other states. Karnataka and West Bengal have 88 and 87 outlets respectively. This indicates Maharashtra is a key market.
Competitor analysis identifies key rivals. It informs strategies to gain market share by understanding customer overlap and competitive advantages.
Domino's Pizza (7.20%), KFC (6.91%), and McDonald's (6.27%) are top competitors for Baskin-Robbins in India, based on customer cross-visitation. Burger King (2.85%) and Starbucks (2.71%) also compete but have lower cross-visitation rates.
Traffic workload highlights peak hours. Understanding hourly traffic helps optimize staffing and resource allocation for maximum efficiency.
Traffic workload for Baskin-Robbins in India peaks between 11:00-22:00, with highest traffic from 18:00 to 22:00, reaching 52.26% at 20:00. Traffic is minimal between 1:00-8:00. Staffing should align with these peak hours.
Consumer segments enables targeted marketing. Understanding demographics, like gender and generation, improves engagement and campaign effectiveness.
Baskin-Robbins in India attracts a slightly higher proportion of women (104 Affinity Index) compared to men (99 Affinity Index). Gen X shows high affinity (123 Affinity Index). Gen Y (97) and Gen Z (92) are under-indexed, suggesting an opportunity to increase engagement.