Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mad Chicken performance in the United States and how they change over time
See what factors influence Mad Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Mad Chicken' competitors in the United States
An analysis of Mad Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mad Chicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showcasing competitive strength and customer preference in the industry.
Mad Chicken is in the top 1% of Cafe & Restaurants brands in the United States, indicating a leading market position. This percentile suggests a strong competitive edge and significant customer preference. Performance peers include brands positioned at the same percentile.
Customer satisfaction reflects loyalty and service quality, directly impacting revenue and brand reputation. Tracking it identifies areas for improvement.
Mad Chicken's overall customer satisfaction (CSAT) is 80%, a decrease of 7.3 percentage points year-over-year. CSAT varies by state, with New York and Michigan showing the most significant decrease. This indicates a need for targeted strategies to improve customer experience.
Average check indicates customer spending habits, influencing revenue projections and menu optimization strategies for increased profitability.
The overall average check for Mad Chicken is $18.5, a 4.1% increase year-over-year. The average check varies by state, with Minnesota showing the highest average check ($20). This suggests customers are spending slightly more per visit.
Number of outlets indicates brand reach and market presence, influencing accessibility and overall revenue generation potential across regions.
Mad Chicken has a varying number of outlets across different states. Wisconsin has the most outlets (10), while several states including New York, Ohio, and Minnesota have only one outlet. This indicates a concentrated presence in certain regions.
Identifying competitors allows for strategic benchmarking, revealing opportunities for differentiation and market share growth in the industry.
The top competitors for Mad Chicken, based on cross-visitation, are McDonald's (14.49%), Wendy's (7.94%), Taco Bell (7.48%), Chipotle Mexican Grill (6.07%), and Dunkin' (5.14%). This indicates customers of Mad Chicken also frequent these quick-service restaurants.
Analyzing traffic workload by hours helps optimize staffing and resource allocation, improving operational efficiency and customer service during peak times.
Mad Chicken experiences peak traffic workload between 11 AM and 11 PM, with the highest workload around 7 PM (54.66%). There is no traffic between 3 AM and 10 AM. This data can inform staffing and operational decisions.
Understanding consumer segments enables tailored marketing strategies, improving engagement and brand resonance with specific demographic groups.
Mad Chicken's customer base has a high affinity among women (80%) and men (119%). Among generations, there's high affinity with Gen X (106%), Gen Y (99%), and Gen Z (113%). These affinity indexes suggest which groups are most engaged with the brand.