Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mad Chicken performance in the United States and how they change over time
See what factors influence Mad Chicken performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Mad Chicken is in the lower 42% of brands
Sample of brands in the same percentile
An analysis of Mad Chicken' competitors in the United States
An analysis of Mad Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Mad Chicken's market performance is in the lower 42% percentile, indicating a below average market standing. This suggests that Mad Chicken captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Brasão Brazilian Steakhouse, Winchell's Donut House, Hat Creek Burger Company, Incredible Pizza, CRISP & GREEN, and Ike's Love & Sandwiches.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Mad Chicken's overall CSAT is 76%, a decrease of 9.2 percentage points year-over-year. Maryland shows the highest CSAT at 91%, while Pennsylvania has the lowest at 68%. The downward trend in CSAT suggests a need to investigate and address customer concerns to improve satisfaction levels.
Average check reveals spending per transaction, crucial for revenue insights and pricing strategy optimization.
Mad Chicken's overall average check is $19.40, an increase of 8.5% year-over-year. Wisconsin has the highest average check at $20.20, while Pennsylvania has the lowest at $17.50. The increase in average check indicates customers are spending more per visit.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
Mad Chicken has a total of 27 outlets in the United States. Wisconsin has the highest number of outlets with 12, while several states including New York, Ohio, Minnesota and Illinois each have only 1 outlet. The distribution of outlets highlights key markets for Mad Chicken.
Competitor analysis identifies key rivals, informing competitive strategies and differentiation efforts.
The top competitors for Mad Chicken, based on cross-visitation, are McDonald's (12.87%), Taco Bell (8.19%), Wendy's (7.02%), Dunkin' (5.85%), and Starbucks (5.85%). This indicates that customers who visit Mad Chicken also frequently visit these fast-food and cafe chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation.
Mad Chicken experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest workload occurring around 7:00 PM (54.88%) and 8:00 PM (55.50%). Traffic is minimal between 3:00 AM and 9:00 AM. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Mad Chicken's consumer base shows a higher affinity among men (132) compared to women (66). Gen X (135) shows the highest affinity, while Gen Y (83) and Gen Z (95) are under-indexed. This suggests that Mad Chicken appeals more to men and Gen X consumers.