Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Krispy Kreme performance in the South Africa and how they change over time
See what factors influence Krispy Kreme performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Krispy Kreme is in the lower 28% of brands
Sample of brands in the same percentile
An analysis of Krispy Kreme' competitors in the South Africa
An analysis of Krispy Kreme' competitors in the South Africa
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krispy Kreme's market performance is in the lower 28% in South Africa, indicating a lagging position. This means the brand captures less foot traffic compared to competitors. Performance peers in a similar range include Burger Box Roadhouse, Hooters, BRASH, Motherland Coffee, Fat Cactus, and SMOKE Pretoria.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Krispy Kreme's overall CSAT is 59%, a decrease of 10.3 percentage points year-over-year. KwaZulu-Natal shows the highest CSAT at 75% with an increase of 11 percentage points, while Gauteng and Western Cape show decreases. The CSAT trend fluctuated between 44.74% and 69.57% during the reporting period.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Overall average check data is unavailable. In Gauteng, the average check is 146.30 ZAR, with no growth reported. The average check trend fluctuated between 121.15 ZAR and 144.57 ZAR during the reporting period.
Outlet count indicates market reach and brand presence, influencing accessibility and potential customer base.
Krispy Kreme has 28 outlets in Gauteng, 17 in Western Cape, 12 in KwaZulu-Natal, 3 in North West, and 2 in Mpumalanga. Gauteng has the highest concentration of outlets.
Identifying top competitors through cross-visitation patterns helps refine marketing and competitive strategies.
Krispy Kreme's top competitors based on customer cross-visitation are McDonald's (21.67%), Spur (16.67%), KFC (16.67%), Wimpy (13.33%), and Mugg & Bean (10%). This indicates shared customer interest in these brands.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Krispy Kreme experiences peak traffic between 8:00 AM and 6:00 PM, with the highest workload around 1:00 PM (54.81%). Traffic is minimal between 10:00 PM and 6:00 AM.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies.
Women are overrepresented among Krispy Kreme consumers (Affinity Index 67), while Men are highly overrepresented (Affinity Index 132). Gen Y is significantly overrepresented (Affinity Index 183), indicating a high affinity for the brand within this generation.