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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the South Korea and how they change over time
See what factors influence KFC performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the South Korea
An analysis of KFC' competitors in the South Korea
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
KFC's market performance in South Korea is at the 57th percentile, indicating an average market standing. This means KFC is performing comparably to peers like 본죽, 고기꾼김춘배, 컴포즈커피, Kervan Turkish Restaurant, 올레시장 남매네 흑돼지, and Hongs Zzuggumi, which share the same percentile.
Identifying top competitors and cross-visitation patterns informs competitive strategies and customer acquisition efforts.
KFC customers in South Korea also frequently visit Starbucks (24.74%), McDonald's (11.05%), A Twosome Place (8.42%), Burger King (6.84%), and Lotteria (6.32%). This cross-visitation data highlights key competitors and potential areas for targeted marketing.
Traffic workload by hour reveals peak operational times, enabling efficient staffing and resource allocation.
KFC in South Korea experiences peak traffic between 18:00 and 20:00, with the highest workload at 19:00 (71.27). Traffic is significantly lower during early morning hours, indicating a need for adjusted staffing levels based on hourly demand.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies.
KFC's customer base in South Korea shows a higher affinity among men (index 143) compared to women (index 50). Gen X (index 103) and Gen Y (index 105) are overrepresented, while Gen Z (index 73) is underrepresented, suggesting a need to tailor marketing efforts to attract younger consumers.