Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the South Korea and how they change over time
See what factors influence KFC performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the South Korea
An analysis of KFC' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
KFC's market performance in South Korea is at the 54th percentile, indicating an average market position. This suggests moderate competitive strength. Performance peers in the same range include 목구멍, Baskin-Robbins, 제주은희네해장국 영등포문래점, Haerim Sashimi Restaurant, Susanghae, and Sobogjae.
Customer satisfaction reflects brand perception and loyalty, impacting repeat business and long-term revenue growth.
KFC's overall customer satisfaction in South Korea is 68%, a slight increase of 0.2 percentage points year-over-year. In Gyeonggi, customer satisfaction is 53%, with a growth of 2.9 percentage points. This indicates generally positive but varying customer sentiment across regions.
Average check reveals customer spending habits, influencing revenue and profitability strategies.
The overall average check for KFC in South Korea is 12.3K KRW, a 6.7% increase year-over-year, suggesting customers are spending slightly more per visit. In Gyeonggi, the average check is 9.6K KRW, with no growth. This shows varied spending habits across different regions.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential.
KFC has a varying number of outlets across South Korean states. Gyeonggi has the highest number with 40 outlets. Jeju, North Gyeongsang each have 4 outlets. Jeonbuk State, South Chungcheong, and Gangwon State each have 3 outlets. North Chungcheong and South Gyeongsang each have 2 outlets.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for KFC in South Korea, based on customer cross-visitation, are Starbucks (22.78%), McDonald's (16.46%), Burger King (7.59%), Lotteria (6.33%), and A Twosome Place (5.06%). This indicates a significant overlap in customer base with these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
KFC's traffic workload in South Korea peaks between 11 AM and 8 PM, with the highest traffic around 6 PM (68.97%). Traffic is significantly lower during the early morning hours, indicating the need for adjusted staffing based on hourly demand.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
KFC's consumer base in South Korea shows a higher affinity among men (145) compared to women (46). Among generations, Gen X is overrepresented (116), while Gen Y (89) and Gen Z (83) are underrepresented, suggesting targeted marketing adjustments.