Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the South Korea and how they change over time
See what factors influence KFC performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the South Korea
An analysis of KFC' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
KFC in South Korea has a market performance percentile of 99, indicating a leading position. This means KFC captures a significantly high share of customer traffic compared to its peers like Ttanttara Odeng, Hollys Coffee, 화설 사당이수점, 고반식당, Chef's Kitchen and Cinderella Bar, securing its market leadership.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and repurchase rates.
KFC's overall CSAT in South Korea is 64%, a 2 percentage point increase year-over-year, signaling improved customer perception. However, Gyeonggi shows a CSAT of 48%, with a decrease of 9.4 percentage points. The dynamic CSAT data indicates fluctuations with a peak in June 2025.
Average check reveals customer spending per visit, crucial for revenue analysis and pricing strategy optimization.
The overall average check for KFC in South Korea is 13.5K KRW, a 23.8% increase year-over-year, suggesting customers are spending more per visit. Gyeonggi has an average check of 15.7K KRW with no growth. Average check peaked in May 2025 at 15882.35 KRW, decreasing to 10853.66 KRW in July 2025.
Outlet count indicates brand's reach and market penetration, directly impacting customer accessibility and brand visibility.
KFC in South Korea has a concentration of 33 outlets in Gyeonggi, indicating a strategic focus on this region. Other regions such as Jeju and North Gyeongsang have 4 outlets, South Chungcheong and Gangwon State have 3, and North Chungcheong, Jeonbuk State and South Gyeongsang have 2 each.
Identifying top competitors through cross-visitation helps understand market dynamics and competitive landscape.
Starbucks (23.68%), McDonald's (15.26%), and Burger King (8.42%) are the top competitors for KFC in South Korea based on customer cross-visitation. Lotteria (7.89%) and A Twosome Place (4.74%) also see customer overlap, showing customers visit those brands.
Traffic workload analysis helps optimize staffing, manage inventory, and align resources with peak customer demand.
KFC in South Korea experiences peak traffic workload between 11 AM and 8 PM, with the highest traffic around 7 PM (69.47). Traffic is significantly lower during early morning hours, indicating a need for workload optimization aligned with customer demand patterns.
Understanding consumer segments enables targeted marketing, product development, and tailored customer experiences.
For KFC in South Korea, Men has an affinity index of 130.00, Women has an affinity index of 57.00. Among generations, Gen X has an affinity index of 117.00, while Gen Y and Gen Z are under-indexed with values of 87.00 and 77.00 respectively. It shows how strongly a segment is represented relative to the average consumer.