Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence 목구멍 performance in the South Korea and how they change over time
See what factors influence 목구멍 performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of 목구멍' competitors in the South Korea
An analysis of 목구멍' competitors in the South Korea
In Cafés & Restaurants
·Jun – Aug 25
목구멍 is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand strength and customer preference in the industry, revealing its competitive strength through share of foot traffic.
목구멍's market performance is at the 99th percentile, indicating a leading position in South Korea's Cafe & Restaurants industry. This shows a very strong competitive standing. Performance peers in a similar range include: 수노래연습장 홍대 본점, 홍익돈까스, Hi asia Indonesian restaurant, 중문별장, sam sam sam, 제주은희네해장국 영등포문래점.
Customer satisfaction is crucial as it reflects customer loyalty and impacts brand reputation, driving repeat business and positive word-of-mouth.
목구멍 has a high customer satisfaction rating of 87%, with a slight increase of 0.2pp year-over-year. In Gyeonggi, the CSAT is 86%, reflecting positive customer sentiment across key regions, with a growth of 3.3pp.
Average check provides insights into customer spending habits and revenue generation, informing pricing strategies and promotional effectiveness.
목구멍's overall average check is 35.5K KRW, a decrease of 1.7% year-over-year. Gyeonggi shows an average check of 38.6K KRW, reflecting regional spending patterns. This suggests a need to monitor pricing or customer spending trends.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and geographic presence in the competitive landscape.
목구멍 has 29 outlets in Gyeonggi, the highest number compared to other states. South Gyeongsang has 16, and South Chungcheong has 12. This distribution shows the brand's strong presence in Gyeonggi.
Analyzing competitors helps identify market trends and competitive threats, enabling strategic positioning and differentiation for sustained growth.
The top competitors for 목구멍, based on cross-visitation, include 갈매기대도, Somunnan Gamjatang (Pork Bone Soup), Starbucks, Kyochon, and 용추골미궁순대, each with a cross-visitation rate of 5.19%. This shows shared customer interest.
Traffic workload by hour reveals peak operational periods, optimizing staffing and resource allocation for enhanced customer experience and efficiency.
목구멍 experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 19:00 (64.36). The lowest traffic is between 4:00 and 8:00. Resource allocation should align.
Understanding consumer segments informs targeted marketing and positioning, maximizing engagement and resonance with specific demographic groups.
Women have an affinity index of 101, while men have an affinity index of 99. Gen Y has a high affinity index of 131, Gen Z has an affinity index of 109, and Gen X has an affinity index of 66. Gen Y and Gen Z demonstrate stronger interest.