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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the South Korea and how they change over time
See what factors influence McDonald's performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 17% of brands
Sample of brands in the same percentile
An analysis of McDonald's' competitors in the South Korea
An analysis of McDonald's' competitors in the South Korea
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 83rd percentile in South Korea's Cafe & Restaurants industry, indicating an above-average market performance. This means McDonald's captures more foot traffic than approximately 83% of its competitors. Performance peers in the adjacent percentile range include 장인닭갈비, Bagel Land, 솥내음 코엑스몰점, Myeongdong Korean BBQ Beef All You Can Eat Mongvely, Italyguksi Hannam, and 스탠다드브레드.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's in South Korea sees significant cross-visitation with Starbucks (21.99%), indicating a strong overlap in customer base. Other notable competitors include Burger King (6.30%), Lotteria (3.85%), A Twosome Place (3.67%), and Ediya Coffee (2.91%), revealing the competitive landscape.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
McDonald's in South Korea experiences peak traffic workload between 12:00 and 20:00, with the highest workload at 12:00 (69.74%). Traffic is lowest between 3:00 and 5:00. This data informs staffing and resource allocation strategies to meet demand.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
McDonald's in South Korea shows a higher affinity among men (index 136) compared to women (index 58). Among generations, Gen X is overrepresented (index 122), while Gen Y (index 96) and Gen Z (index 73) are underrepresented, suggesting targeted marketing adjustments may be beneficial.