Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the South Korea and how they change over time
See what factors influence McDonald's performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 17% of brands
Sample of brands in the same percentile
An analysis of McDonald's' competitors in the South Korea
An analysis of McDonald's' competitors in the South Korea
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
McDonald's holds the 83rd percentile, indicating an above-average market performance. This suggests a strong competitive position. Performance peers in a similar range include 스탠다드브레드 and 솥내음 코엑스몰점.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth.
McDonald's overall CSAT is 70%, a slight increase of 0.5 percentage points year-over-year. South Gyeongsang shows the highest CSAT at 88%, while North Gyeongsang has a lower CSAT of 66%.
Average check reveals spending habits, reflecting menu pricing, customer purchasing power, and promotional effectiveness.
The overall average check for McDonald's is 10.2K KRW, a decrease of 2.6% year-over-year. South Gyeongsang has the highest average check at 10K KRW, while Jeju has the lowest at 7.8K KRW.
Outlet count indicates market reach and expansion, influencing brand accessibility and revenue potential.
McDonald's has the most outlets in Gyeonggi (75), indicating a strong presence in that region. Other regions have significantly fewer outlets, with South Gyeongsang having 29.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts.
Starbucks is the top competitor with a cross-visitation rate of 20.67%. Burger King follows with 6.20%. This indicates a significant overlap in customer base between McDonald's and Starbucks.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
McDonald's experiences peak traffic workload around 12:00 (69.65) and 13:00 (66.52). Traffic is lowest in the early morning hours, particularly between 3:00 and 5:00.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to specific demographics.
McDonald's has a higher affinity with men (134 index) compared to women (59 index). Among generations, Gen X shows the highest affinity (118 index), while Gen Z is under-indexed (65 index).