Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the South Korea and how they change over time
See what factors influence McDonald's performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the South Korea
An analysis of McDonald's' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference, showing a brand's share of foot traffic in its industry.
McDonald's holds a leading market performance at the 99th percentile in South Korea's Cafe & Restaurant industry. This indicates a strong market position, with significant customer preference compared to its peers. Competitors in a similar percentile range include Italyguksi Hannam, Garden Farm Café, BBQ치킨, Hongdae Restaurant GIT TTEUL (korean bbq), 프레퍼스 다이어트 푸드, and 합정맛집 더기와 합정점 | The Giwa Hapjeong Korean Dining | 韓国料理レトラン The Giwa ダイニング.
Customer satisfaction (CSAT) reflects brand perception and loyalty, impacting long-term growth and repeat business.
McDonald's customer satisfaction in South Korea is at 68%, a decrease of 2.4 percentage points year-over-year. Jeju shows the highest satisfaction at 80%, a significant increase. Gyeonggi shows a decrease in satisfaction at 69%. The CSAT dynamic data from May to July 2025 shows fluctuations, with a peak in June. This suggests a need to investigate satisfaction drivers across different regions.
Average check reflects spending per transaction, impacting overall revenue and profitability. It indicates customer purchasing behavior.
The average check for McDonald's in South Korea is 9.8K KRW, down 6.6% year-over-year. South Gyeongsang has the highest average check at 10K KRW. Gyeonggi has an average check of 9.4K KRW. Dynamic data shows fluctuations from May to July 2025, indicating variations in customer spending over time. These fluctuations suggest areas to explore for revenue optimization strategies.
Outlet count indicates market reach and brand presence, influencing accessibility and revenue potential.
McDonald's has the most outlets in Gyeonggi (68), indicating a strong regional presence. South Gyeongsang has 28 outlets, while North Gyeongsang has 16. These figures reveal the distribution of McDonald's locations across South Korea, highlighting key areas of operation and potential expansion opportunities. Strategic decisions on outlet distribution can impact market penetration and customer access.
Understanding key competitors helps refine strategies and identify opportunities for differentiation and market share growth.
Starbucks is the top competitor for McDonald's in South Korea, with a cross-visitation rate of 22.67%. Other notable competitors include Burger King (6.54%), Lotteria (3.99%), A Twosome Place (3.74%), and Ediya Coffee (3.14%). These figures highlight the competitive landscape, showing brands frequently visited by McDonald's customers and potential areas for strategic focus.
Traffic workload analysis informs staffing, marketing, and operational strategies to optimize resource allocation and customer experience.
Traffic workload for McDonald's in South Korea peaks at 12:00 (70.26), indicating the busiest hour. The lowest traffic is at 3:00 (5.61). This information is valuable for staffing and promotional planning, ensuring adequate resources during peak hours to maintain service quality and customer satisfaction. It will also allow optimising operational strategies, and manage workload.
Analyzing consumer segments informs targeted marketing and positioning strategies, improving customer engagement and campaign effectiveness.
McDonald's consumers in South Korea show a high affinity for Women (index 62). Men are overrepresented (index 126). Gen X is overrepresented (index 116), while Gen Y (index 95) and Gen Z (index 66) are underrepresented. This data shows, what segments need special attention and dedicated marketing. Insight can inform targeted campaigns and marketing initiatives, improving effectiveness and customer relationship.