Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Baskin-Robbins performance in the South Korea and how they change over time
See what factors influence Baskin-Robbins performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Baskin-Robbins' competitors in the South Korea
An analysis of Baskin-Robbins' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Baskin-Robbins is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the cafe & restaurant industry.
Baskin-Robbins in South Korea holds a leading market performance at the 99th percentile. This indicates a strong competitive position, signifying high customer preference compared to peers like 채선당 자연한가득 롯데월드 몽촌점, 스무고개, 유소바 안국역점, Oreno Ramen and Hwanggeum Mokjang (Myeongdong Cathedral Branch), which also occupy the 99th percentile.
Customer satisfaction is key to brand loyalty, reflecting how well Baskin-Robbins meets customer expectations in South Korea.
Overall customer satisfaction for Baskin-Robbins in South Korea is 65%, up 7 percentage points year-over-year. North Gyeongsang shows high satisfaction at 91%, while North Chungcheong shows a decrease. Customer satisfaction fluctuates between 55.36% and 73.75%.
Outlet count indicates brand reach. Tracking outlet distribution reveals market presence and growth opportunities.
Baskin-Robbins has the highest number of outlets in Gyeonggi (193), followed by South Gyeongsang (65) and North Gyeongsang (53). This distribution highlights key market areas within South Korea.
Competitor analysis identifies key rivals and customer preferences, informing Baskin-Robbins' strategic decisions.
Starbucks is the top competitor for Baskin-Robbins in South Korea (28.18% cross-visitation), followed by McDonald's (8.84%), Seolbing (5.52%), 컴포즈커피 (4.97%), and Lotteria (4.97%).
Traffic workload shows peak hours. Knowing peak hours informs staffing and resource allocation for Baskin-Robbins.
Traffic workload for Baskin-Robbins in South Korea peaks between 10 AM and 10 PM, with the highest traffic around 6 PM (51.32% to 57.31%).
Consumer segments guide targeted marketing. Knowing gender & generational preferences drives effective campaigns.
Women (79) are overrepresented compared to the average Baskin-Robbins customer. Men (115) are underrepresented compared to the average customer. Gen X (137) has a high affinity, while Gen Y (75) shows lower affinity, and Gen Z (113) also has a affinity.