Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin-Robbins performance in the South Korea and how they change over time
See what factors influence Baskin-Robbins performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Baskin-Robbins' competitors in the South Korea
An analysis of Baskin-Robbins' competitors in the South Korea
In Cafés & Restaurants
·Jul – Sep 25
Baskin-Robbins is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins in South Korea holds a market performance percentile of 54, indicating an average market position. This suggests moderate competitive strength. Performance peers in the same range include 목구멍, 뭉티크 홍대본점ㅣ뭉티기, 육회, 소고기, 한우 전문점ㅣHongdae Beef KOREAN BBQ ㅣ 韓式燒烤 , 韓國美食ㅣ 焼肉. ユッケ. ホガム, Haerim Sashimi Restaurant, Pelehil, Dosan Butcher, and KFC.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue and positive word-of-mouth.
Baskin-Robbins' overall customer satisfaction in South Korea is 66%, a decrease of 2.1 percentage points year-over-year. Gyeonggi shows a CSAT of 58%, with a significant decrease of 31.7 percentage points. The CSAT trend shows fluctuations between June and August 2025, peaking in August.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy and potential revenue increase, while distribution impacts accessibility.
Baskin-Robbins has a significant presence in South Korea, with 224 outlets in Gyeonggi, 60 in South Gyeongsang, 54 in North Gyeongsang, 42 in South Chungcheong, 33 in Jeonbuk State, 28 in North Chungcheong, 26 in South Jeolla, 25 in Gangwon State and 11 in Jeju.
Competitor analysis identifies key rivals and customer preferences. Cross-visitation reveals shared audiences, informing competitive strategies and marketing efforts.
Starbucks is the top competitor for Baskin-Robbins in South Korea, with a cross-visitation rate of 26.03%. Other notable competitors include Burger King (6.85%), McDonald's (6.16%), A Twosome Place (6.16%), and Lotteria (4.79%).
Traffic workload shows peak hours, optimizing staffing and promotions. Understanding customer flow improves service and maximizes sales during busy periods.
Baskin-Robbins in South Korea experiences peak traffic workload between 10 AM and 10 PM, with the highest activity around 6-8 PM. Traffic is significantly lower during early morning hours (12 AM - 7 AM).
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning. Affinity insights enable tailored campaigns and product development.
Women show a high affinity (76%) towards Baskin-Robbins, while men are over-represented (120%). Gen X is highly over-represented (173%), while Gen Y (72%) and Gen Z (86%) are under-represented.