Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin-Robbins performance in the South Korea and how they change over time
See what factors influence Baskin-Robbins performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Baskin-Robbins is ahead of most brands
Sample of brands in the same percentile
An analysis of Baskin-Robbins' competitors in the South Korea
An analysis of Baskin-Robbins' competitors in the South Korea
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins holds the 56th percentile in South Korea's Cafe & Restaurants industry, indicating an average/above average market standing. This suggests a solid customer base and competitive presence. Performance peers in the same percentile range include Saeng Macha, Mutan Gwanghwamun Branch, Oreno Ramen, ABIKO CURRY, Tong Tong, and Matina Lounge T1.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Top competitors for Baskin-Robbins in South Korea, based on cross-visitation, include Starbucks (24.58%), A Twosome Place (8.94%), McDonald's (6.70%), Burger King (6.15%), and Seolbing (5.59%). This indicates that customers who visit Baskin-Robbins also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Baskin-Robbins in South Korea experiences peak traffic workload between 10 AM and 10 PM, with the highest activity around 6-8 PM (54.17%-59.70%). Traffic is significantly lower during early morning hours, suggesting a need for adjusted staffing based on hourly demand.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
Baskin-Robbins in South Korea shows a high affinity with women (66%), while men are overrepresented (129%). Gen X is highly overrepresented (181%), while Gen Y (77%) and Gen Z (75%) are underrepresented, indicating a need for targeted marketing strategies to engage younger demographics.