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See what factors influence Burger King performance in the South Korea and how they change over time
See what factors influence Burger King performance in the South Korea and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Burger King' competitors in the South Korea
An analysis of Burger King' competitors in the South Korea
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating its competitive strength and customer preference in the industry.
Burger King holds a leading market position in South Korea's Cafe & Restaurants industry with a performance percentile of 99. This signifies a strong competitive advantage, indicating Burger King captures a substantial portion of the market's foot traffic compared to its peers. Performance peers in the same percentile range include N.Y love bagel, BHC치킨, Taecho Korean Beef BBQ Restaurant, Wangbijib Chinese embassy store, MUHANGAMDONG and 금돗 성산흑돼지.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. Higher CSAT scores often correlate with increased profitability.
Burger King's overall customer satisfaction in South Korea is 65%, a decrease of 7 percentage points year-over-year. CSAT varies by state, with North Gyeongsang at 69%, Gyeonggi at 66%, South Gyeongsang at 60%, North Chungcheong at 58%, and South Chungcheong at 50%. Declines are observed across all regions, most notably in South Chungcheong which experienced a significant drop of 40.5pp. The dynamic CSAT data shows a fluctuation between 63.37 and 67.74 during the observed period.
Average check (revenue per transaction) indicates spending habits. Monitoring trends helps optimize pricing and promotions for increased profitability.
Burger King's average check in South Korea is 11.8K KRW, up 4.3% year-over-year. Average check varies by state, with North Chungcheong leading at 14.2K KRW. South Gyeongsang recorded 13.8K KRW, South Chungcheong recorded 13.5K KRW, Gyeonggi recorded 11.6K KRW and North Gyeongsang recorded 10.8K KRW. The dynamic average check data shows a steady increase from 11587.30 KRW to 12017.54 KRW during the observed period.
Outlet count reflects brand reach and expansion. More outlets increase accessibility, impacting market share and revenue potential.
Burger King's outlet distribution in South Korea varies by state, with Gyeonggi having the highest number of outlets at 96. North Gyeongsang has 26, South Gyeongsang has 22, Jeonbuk State and South Chungcheong both have 12. North Chungcheong has 10, and South Jeolla and Gangwon State each have 8 outlets. Jeju has the fewest outlets at 5. This distribution highlights regional differences in Burger King's market presence.
Identifying key competitors is crucial for strategic positioning and competitive advantage. Understanding cross-visitation patterns informs targeted marketing efforts.
Burger King's top competitors in South Korea based on customer cross-visitation are Starbucks (24.92%), McDonald's (12.46%), A Twosome Place (5.02%), Lotteria (3.56%), and Ediya Coffee (2.75%). These figures reveal the percentage of Burger King customers who also visit these competing brands, indicating shared customer base and competitive overlap.
Traffic workload analysis optimizes staffing, promotions, and resource allocation. Understanding peak hours improves customer service and operational efficiency.
Burger King in South Korea experiences peak traffic between 12:00 and 19:00, with the highest workload at 12:00 (68.29). Traffic gradually increases from 09:00 (14.84), peaking in the afternoon, and declines sharply after 21:00. The lowest traffic occurs between 01:00 and 05:00, indicating significantly reduced activity during these hours.
Analyzing consumer segments informs targeted marketing and positioning strategies. Affinity insights can maximize marketing ROI and customer engagement.
Burger King's consumer base in South Korea shows a higher affinity among women (54% affinity) compared to men. Among generations, Gen X shows the highest affinity (141%), indicating over-representation, followed by Gen Y (90% affinity). Gen Z is under-indexed (51%). This data suggests that Gen X consumers are more likely to be Burger King customers compared to the average consumer.