Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the South Korea and how they change over time
See what factors influence Burger King performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the South Korea
An analysis of Burger King' competitors in the South Korea
In Cafés & Restaurants
·Jul – Sep 25
Burger King is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Burger King's market performance in South Korea is at the 72nd percentile, indicating an above-average market standing. This means Burger King captures more foot traffic than 72% of Cafe & Restaurants brands. Performance peers in the same percentile are Kobe Gyukatsu, 이태리국시 성수(ITALYGUKSI SEONGSU), 뚜까따 슈퍼 TUKATA SUPER Seongsu, Garden Farm Café, Niuroumianguan.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, impacting repeat business and overall revenue.
Burger King's overall customer satisfaction in South Korea is 67%, a decrease of 3.6 percentage points year-over-year. Gyeonggi shows the highest CSAT at 73%, while South Gyeongsang has the lowest at 63%. This indicates a need to address customer concerns, especially in South Gyeongsang, to improve overall satisfaction.
Average check reveals spending habits, reflecting menu pricing, customer affluence, and the effectiveness of upselling strategies.
The overall average check for Burger King in South Korea is 11.9K KRW, a 4.6% increase year-over-year. South Gyeongsang has the highest average check at 15K KRW. This suggests successful value offerings or a customer base willing to spend more in that region.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall revenue potential.
Burger King has 104 outlets in Gyeonggi, the highest number in South Korea. North Gyeongsang has 26 outlets, and South Gyeongsang has 22. This distribution highlights Gyeonggi as a key market for Burger King, with significant presence compared to other states.
Identifying top competitors helps understand market dynamics, benchmark performance, and refine competitive strategies.
Burger King's top competitors in South Korea, based on customer cross-visitation, are Starbucks (19.46%), McDonald's (11.80%), A Twosome Place (5.80%), Lotteria (3.93%), and KFC (2.48%). This indicates that Burger King customers also frequently visit these brands, highlighting them as key competitors.
Traffic workload analysis helps optimize staffing, manage inventory, and improve customer experience during peak hours.
Burger King's peak traffic workload in South Korea occurs between 12:00 and 19:00, with the highest workload at 12:00 (67.66). Traffic is lowest between 0:00 and 8:00. This data suggests the need for increased staffing and resources during peak hours to manage customer flow effectively.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies.
Burger King's customer base in South Korea shows a higher affinity towards men (138 index) compared to women (55 index). Gen X shows a high affinity (132 index), while Gen Z is under-indexed (43 index). This suggests that marketing efforts may resonate more strongly with men and Gen X.