Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Starbucks performance in the South Korea and how they change over time
See what factors influence Starbucks performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the South Korea
An analysis of Starbucks' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Starbucks in South Korea holds a leading market performance percentile of 99, placing it in the top 1% of brands. This signals a strong market presence. Peers within the same percentile range include Ungteori Saenggogi, 프레퍼스 다이어트 푸드, BBQ치킨, Italyguksi Hannam, McDonald's, and Garden Farm Café.
CSAT reflects customer loyalty, affecting brand reputation and repeat business. Increases signal successful strategies; declines warrant investigation.
Starbucks in South Korea shows an overall customer satisfaction (CSAT) of 68%, a 2.2 percentage point increase year-over-year. North Chungcheong leads in CSAT at 96%, while South Jeolla shows a slight decrease to 73%. Customer satisfaction has varied slightly between 66.63% and 70.18% during the observed period.
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing power and preferences.
The average check for Starbucks in South Korea is 10.5K KRW, up 1.8% year-over-year. Jeonbuk State has the highest average check at 13.8K KRW. Average check values fluctuated from 10313.33 KRW to 10733.17 KRW within the observed period.
Outlet count indicates market reach. Growth reflects expansion strategy success; stagnation suggests market saturation or strategic shift.
Starbucks has the largest number of outlets in Gyeonggi (396), followed by South Gyeongsang (77). This distribution highlights key market areas for Starbucks in South Korea, with Gyeonggi representing a significant concentration of stores.
Competitor analysis identifies key players attracting similar customers, informing strategies to enhance competitive advantage and customer retention.
The top competitors for Starbucks in South Korea, based on cross-visitation, are McDonald's (7.69%), A Twosome Place (4.52%), Burger King (4.44%), Lotteria (2.62%), and Ediya Coffee (2.30%). This indicates a notable overlap in customer base, particularly with fast-food chains.
Traffic workload reveals peak hours, enabling optimized staffing and resource allocation to enhance customer experience and operational efficiency.
Starbucks in South Korea experiences peak traffic workload between 9 AM and 6 PM, with the highest activity around 1 PM (66.89%). Traffic gradually increases from 6 AM, peaking in the afternoon before declining into the late evening and early morning hours.
Understanding consumer segments enables tailored marketing, improving engagement and ROI by aligning messaging with specific demographics.
Starbucks' consumers in South Korea show a higher affinity for men (122) compared to women (68). Among generations, Gen X shows the highest affinity (139), followed by Gen Y (84) and Gen Z (71). This indicates that Gen X men are overrepresented in Starbucks' customer base relative to the average.