Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Hokben performance in the Indonesia and how they change over time
See what factors influence Hokben performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of Hokben' competitors in the Indonesia
An analysis of Hokben' competitors in the Indonesia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Hokben is in the top 1% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Brand’s share of foot traffic reveals competitive strength and customer preference in the industry. Higher the better, shows overall attractiveness.
Hokben's Market Performance percentile is 99, indicating a leading position in Indonesia's Cafe & Restaurants industry. This suggests strong customer preference and a significant share of foot traffic compared to competitors like KFC, Kampung Kecil Abdul Muis, Imperial Kitchen & Dimsum, Kopi Kenangan, Kimukatsu, and Mie Gacoan Solo Baru. Hokben captures larger customer traffic, dominating the market.
Customer satisfaction (CSAT) is vital for brand loyalty and growth. Tracking CSAT helps identify areas for service improvement and address concerns.
Hokben's overall customer satisfaction is 71%, a decrease of 14 percentage points year-over-year. CSAT varies by region, with Java at 72% and Sulawesi at 31%. The trend shows a dip in customer satisfaction from April to June 2025, indicating potential service or product issues needing investigation.
Average check reflects customer spending habits. Monitoring it indicates pricing strategy effectiveness and revenue trends, essential for financial health.
Hokben's overall average check is 71.4K IDR, down 1.8% year-over-year. Sumatra has the highest average check at 75.4K IDR. Average check fluctuated between April and June 2025, with a significant drop in June, suggesting possible promotional impacts or menu changes.
Outlet count signifies brand presence and market reach. Expansion or contraction trends reflect business growth strategy and resource allocation.
Hokben has 186 outlets in Java, demonstrating its strongest regional presence. Sumatra has 29 outlets, Kalimantan 7, Lesser Sunda Islands 3, and Sulawesi 1. The distribution indicates a focus on Java for market penetration.
Identifying top competitors is crucial for benchmarking and strategic positioning. Cross-visitation insights reveal shared customer base and competitive overlap.
Pizza Hut (7.51%) is the top competitor for Hokben in Indonesia, followed by KFC (4.93%) and Richeese Factory (4.62%). Kopi Kenangan (3.99%) and Solaria (3.33%) also share customers. Understanding these competitive relationships informs strategies to retain customers and attract new ones.
Understanding traffic workload helps optimize staffing and resource allocation. Identifying peak hours ensures operational efficiency and customer satisfaction.
Hokben's peak traffic hours are between 17:00 and 19:00, with the highest workload at 18:00 (66.60%). The lowest traffic is between 3:00 and 5:00. Staffing and inventory should align with these patterns to maximize service efficiency.
Consumer segment analysis informs targeted marketing. Affinity index pinpoints strongly represented demographics, guiding positioning and communications strategies.
Hokben’s customer base shows a higher affinity towards women (91%) and men (107%). By generation, Gen X shows an affinity of 112%, Gen Y 99%, and Gen Z 94%. Focus on campaigns tailored to Gen X might yield greater results, while monitoring the Gen Z segment is important.