Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Jollibee performance in the Vietnam and how they change over time
See what factors influence Jollibee performance in the Vietnam and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of Jollibee' competitors in the Vietnam
An analysis of Jollibee' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Jollibee is in the top 1% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Market Performance (percentile) reveals a brand’s share of foot traffic, competitive strength, and customer preference in the industry.
Jollibee in Vietnam has a Market Performance percentile of 99, indicating a leading position. This means Jollibee captures a significant share of customer visits compared to its peers like Pizza 4P's, KFC, Pizza Hut, Lotteria and Highlands Coffee.
Customer Satisfaction reflects brand perception and loyalty, impacting long-term growth and repeat business.
Jollibee in Vietnam exhibits high customer satisfaction, with an overall CSAT of 91%, a 7.3 percentage point increase year-over-year. Quảng Trị and Hà Tĩnh Provinces show the highest CSAT at 99%. Customer satisfaction peaked at 94.26% in June 2025.
Average Check tracks customer spending per visit, crucial for revenue analysis and profitability assessment.
The overall average check for Jollibee in Vietnam is 136.9K VND, up 8.7% year-over-year. Vĩnh Long Province has the highest average check at 534.1K VND. The average check peaked in May 2025, reaching 147710.92 VND.
Outlet count indicates market presence and expansion, influencing brand accessibility and revenue potential.
Jollibee's outlet distribution across Vietnam shows Đồng Tháp Province leading with 10 outlets, followed by Vĩnh Long Province with 9. This highlights key regions for Jollibee's physical presence.
Analyzing competitor visitation patterns reveals key competitive dynamics and potential customer overlap.
Cross-visitation data shows that Jollibee customers in Vietnam also frequently visit KFC (5.99%), Highlands Coffee (4.47%), and Lotteria (4.05%), indicating these are key competitors for customer attention.
Traffic workload distribution reveals peak operational hours, aiding in staffing and resource allocation.
Jollibee in Vietnam experiences peak traffic between 9:00 AM and 8:00 PM, with the highest workload around 6:00 PM (69.70%). The lowest traffic occurs in the early morning hours.
Understanding consumer demographics enables targeted marketing, aligning products and messaging with key segments.
Jollibee in Vietnam shows a higher affinity with women (index 113) and Gen Z (index 142), while men (index 92) and Gen X (index 52) are underrepresented. This indicates that Jollibee appeals strongly to younger consumers and females.