Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Jollibee performance in the United States and how they change over time
See what factors influence Jollibee performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Jollibee' competitors in the United States
An analysis of Jollibee' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Jollibee is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Jollibee's market performance is in the top 1% in the United States, indicating a leading position in the Cafe & Restaurants industry. This high percentile signifies strong brand preference and competitive success. Performance peers in the same range (99th percentile) include: Saltgrass Steak House, Cicis Pizza, Wawa, Rreal Tacos, JOEY and Pizza Ranch.
Customer satisfaction reflects customer loyalty and impacts brand reputation, influencing repeat business and positive word-of-mouth.
Jollibee's overall customer satisfaction in the United States is 74%, a 4.1 percentage point increase year-over-year. This indicates improving customer sentiment. Customer satisfaction varies by state, with Guam leading at 82% and Florida at 81%, highlighting regional strengths in customer experience.
Average check reveals spending patterns, reflecting menu pricing strategy effectiveness and customer purchase behavior.
Jollibee's average check in the United States is $27.60, an 8.5% increase year-over-year, suggesting customers are spending more per visit. Nevada has the highest average check at $31.70, while Arizona shows $28.30. This demonstrates variability in spending across different states.
Outlet count indicates market presence and accessibility, affecting brand visibility and revenue potential across regions.
Jollibee has 32 outlets in California, demonstrating its strongest market presence. Texas has 7 outlets, New York has 6 and New Jersey & Hawaii each have 5. This distribution highlights Jollibee's concentration in specific regions of the United States.
Competitive analysis identifies key rivals, enabling strategic benchmarking and differentiation efforts for market leadership.
Jollibee's top competitors based on cross-visitation are McDonald's (13.25%), In-N-Out Burger (6.10%), Chick-fil-A (4.99%), Starbucks (4.96%), and Taco Bell (4.29%). This indicates that Jollibee customers also frequently visit these fast-food and cafe chains.
Traffic workload analysis helps optimize staffing, resource allocation, and operational efficiency based on peak and off-peak hours.
Jollibee experiences peak traffic workload between 11 AM and 7 PM, with the highest workload at 1 PM (71.23%). Traffic is minimal between midnight and 7 AM. This pattern informs staffing and operational adjustments to meet customer demand efficiently.
Understanding consumer segments enables targeted marketing and tailored offerings, enhancing engagement and brand relevance.
Jollibee's consumer base shows a high affinity towards women (77%), while men are over-represented with an index of 121. Gen Z is over-represented (124) while Gen X is under-represented (95), indicating differing engagement levels across generations. These affinity insights can inform targeted marketing efforts.