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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Jollibee performance in the United States and how they change over time
See what factors influence Jollibee performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Jollibee is ahead of most brands
Sample of brands in the same percentile
An analysis of Jollibee' competitors in the United States
An analysis of Jollibee' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Jollibee's market performance in the United States is at the 65th percentile, indicating an average/above average market standing. This means Jollibee attracts more customers than many competitors. Performance peers in the same percentile range include Einstein Bros. Bagels, Tom's Watch Bar, Charleys Cheesesteaks, JOEY, City Barbeque, and McAlister's Deli.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business.
Jollibee's overall customer satisfaction in the United States is 74%, a 0.7 percentage point increase year-over-year. Nevada shows the highest CSAT at 85% but with a decrease, while Florida and Pennsylvania show significant CSAT growth. The CSAT trend shows fluctuations between 71.06% and 76.12% from June to August 2025.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The average check for Jollibee in the United States is $28, a 7.4% increase year-over-year. Nevada has the highest average check at $33.10. The average check fluctuated between $27.59 and $28.41 from June to August 2025, indicating slight variations in customer spending habits over time.
Outlet count indicates brand reach and growth. More outlets can mean greater market presence and accessibility for customers.
Jollibee has 33 outlets in California, making it the state with the highest number of locations. Texas and New York each have 7 outlets. Other states with Jollibee locations include New Jersey (6), Hawaii (5), Illinois (4), Nevada (4), Florida (4), Virginia (3), and Washington (3).
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Jollibee in the United States, based on cross-visitation, are McDonald's (12.54%), In-N-Out Burger (5.24%), Starbucks (4.85%), Chick-fil-A (4.38%), and Raising Cane's Chicken Fingers (3.63%). This indicates that customers who visit Jollibee also frequently visit these fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Jollibee's peak traffic hours are between 10 AM and 7 PM, with the highest workload around 1 PM (70.01%). Traffic is significantly lower in the early morning hours, with minimal activity between midnight and 7 AM. This data helps optimize staffing and operations during peak times.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific demographic groups.
Jollibee's customer base shows a high affinity towards women (86%), Gen Z (119%), and Gen Y (104%). Men are under-indexed (113%), as are Gen X (97%). This suggests that Jollibee appeals more to younger generations and women.