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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence It's Boba Time performance in the United States and how they change over time
See what factors influence It's Boba Time performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of It's Boba Time' competitors in the United States
An analysis of It's Boba Time' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
It's Boba Time is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
It's Boba Time holds a leading position at the 99th percentile. This signifies a very strong market presence, indicating high customer preference relative to competitors. Performance peers in similar range: Grain and Berry, Black Rock Bar & Grill, Roy Rogers.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly influencing retention and revenue growth.
It's Boba Time's overall CSAT is 72%, a decrease of 6.1 percentage points year-over-year. California mirrors this CSAT at 72%. The monthly CSAT data reveals fluctuations, peaking in June 2025 at 82.35% and dipping to 60.87% in July, indicating inconsistent customer experiences.
Average check indicates how much customers spend per visit, a key factor in revenue and profitability.
The overall average check for It's Boba Time is $9.20, which is a decrease of 24.9% compared to the previous year. California's average check is $9.20. Monthly average check data shows values between $8.33 and $10, suggesting moderate variability in spending habits.
Identifying key competitors through cross-visitation patterns helps refine marketing and defend market share.
McDonald's, In-N-Out Burger, and Starbucks are the top competitors based on customer cross-visitation, with 21.62%, 14.71%, and 14.41% respectively. Jack in the Box (8.41%) and Taco Bell (7.51%) also attract a significant portion of It's Boba Time's customers.
Understanding consumer segments allows tailored marketing, improving relevance and ROI.
It's Boba Time shows a higher affinity among women (97) compared to men (102). Among generations, Gen Y has the highest affinity index (110), while Gen X (91) and Gen Z (88) are under-indexed, suggesting varied engagement levels across different demographic groups.