Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Havanna performance in the Argentina and how they change over time
See what factors influence Havanna performance in the Argentina and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Havanna' competitors in the Argentina
An analysis of Havanna' competitors in the Argentina
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Havanna is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Havanna's market performance is at the 99th percentile, indicating a leading position. This signifies strong customer preference and a high competitive standing relative to peers like El desembarco, Sabores Express, Cerveza Patagonia - Refugio, Grido Helado, and DANDY, all within the top 1%.
CSAT reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Havanna's overall customer satisfaction (CSAT) is 70%, a 1.4 percentage point increase year-over-year. Jujuy shows the highest CSAT at 100%, followed by San Luis at 89%. The CSAT dynamic data shows fluctuations between 65.03 and 73.35 during the reporting period.
Average check reflects spending per customer, impacting revenue. Increases suggest higher spending or price adjustments.
Havanna's overall average check is 11.3K ARS, up 46.7% year-over-year. Misiones has the highest average check at 14K ARS. The average check dynamic data shows fluctuations between 10742.23 ARS and 12518.74 ARS.
Outlet count indicates brand reach. More outlets can increase visibility and accessibility for consumers, driving revenue growth.
Havanna has 80 outlets in Buenos Aires, the highest concentration, followed by Santa Fe with 8 outlets. Córdoba Province has 7 outlets. Other provinces have fewer outlets, indicating varied market penetration across Argentina.
Competitor analysis helps understand market dynamics. Identifying top competitors allows for strategic differentiation and targeted marketing efforts.
Havanna's top competitors, based on cross-visitation, are McDonald's (12.98%), Café Martínez (7.09%), Mostaza (4.16%), Starbucks (3.19%), and Burger King (2.93%). This indicates Havanna customers also frequent these fast-food and cafe chains.
Traffic workload identifies peak hours. Understanding traffic patterns helps optimize staffing and resource allocation for efficiency.
Havanna experiences peak traffic workload between 16:00 and 18:00, with the highest workload at 17:00 (62.71). Traffic gradually increases from 7:00, peaking in the afternoon, and decreases significantly after 21:00.
Consumer insights drive targeted marketing. Understanding segment affinity informs messaging and positioning for higher engagement and conversion rates.
Women show a slightly higher affinity (101) than men (99) for Havanna. Gen X is overrepresented (132), while Gen Y (83) and Gen Z (96) are underrepresented. This suggests Gen X has a stronger affinity for the brand.