Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Argentina and how they change over time
See what factors influence McDonald's performance in the Argentina and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Argentina
An analysis of McDonald's' competitors in the Argentina
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
McDonald's holds a leading position in Argentina's Cafe & Restaurants industry, ranking in the top 1%. This indicates a strong market presence and high customer preference compared to competitors. Performance peers in a similar range are not available.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. Monitoring CSAT helps identify areas for improvement.
McDonald's in Argentina shows an overall CSAT of 53%, a slight increase of 0.7 percentage points year-over-year. Satisfaction varies by state, with San Juan showing the highest CSAT (87%) and Misiones the lowest (65%). The trend shows CSAT fluctuating between 51.87% and 56.00% during the reporting period.
Average check reveals customer spending habits, reflecting menu pricing, order size and customer affluence. It's key for revenue optimization.
The average check for McDonald's in Argentina is 14.4K ARS, a significant increase of 33.4% year-over-year. Río Negro Province and Misiones lead with an average check of 18.9K ARS. The average check trended upwards from 13656.00 ARS to 16597.61 ARS during the period.
Outlet count indicates market reach and brand accessibility. Expansion strategies directly influence revenue potential and brand visibility.
McDonald's has a substantial presence in Argentina with 207 outlets. Buenos Aires dominates with 127 outlets, followed by Córdoba Province (22) and Santa Fe (18). This distribution highlights key markets for McDonald's within Argentina.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and highlighting opportunities for differentiation.
McDonald's in Argentina sees Burger King (5.88%) and Mostaza (5.53%) as its primary competitors based on cross-visitation. Grido Helado (3.53%), Havanna (3.28%), and Café Martínez (3.20%) also attract McDonald's customers, indicating shared customer preferences.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing customer satisfaction.
McDonald's in Argentina experiences peak traffic between 12:00 PM and 7:00 PM, with the highest workload at 2:00 PM (61.49%) and 3:00 PM (61.22%). Traffic is lowest in the early morning hours, indicating a need for adjusted staffing during off-peak times.
Understanding consumer segments allows for targeted marketing, product development, and personalized experiences, maximizing engagement and brand resonance.
McDonald's in Argentina shows a high affinity with women (86%), who are over-represented. Men are also over-represented (117%). Gen X shows a high affinity (144%), while Gen Y (92%) and Gen Z (54%) are under-indexed, suggesting a need for tailored strategies to engage these younger demographics.