Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Argentina and how they change over time
See what factors influence McDonald's performance in the Argentina and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Argentina
An analysis of McDonald's' competitors in the Argentina
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
McDonald's holds a leading market position in Argentina's Cafe & Restaurants industry with a 99th percentile. This indicates strong customer preference and competitive strength. Performance peers include El Club de la Milanesa, Café Martínez, Kentucky, and Tostado Café Club.
Customer Satisfaction (CSAT) measures how happy customers are with a brand's products and services, influencing loyalty and repeat business.
McDonald's in Argentina has an overall CSAT of 52%, a 2.1 percentage point increase year-over-year. Santiago del Estero shows the highest CSAT at 83% with significant growth, while Corrientes shows a decrease. Customer satisfaction shows a slight fluctuation over the three-month period.
Average Check reflects the typical amount customers spend per visit, indicating pricing strategy effectiveness and customer spending habits.
McDonald's average check in Argentina is 13.7K ARS, a 32.1% increase year-over-year, with fluctuations throughout the observed period. Río Negro Province has the highest average check at 17.4K ARS. Overall, average check experienced growth during the three-month analysis.
The number of outlets indicates brand's market presence and accessibility to customers, directly impacting revenue and market share.
McDonald's has 124 outlets in Buenos Aires, Argentina, representing a strong market presence. Córdoba Province has 22 outlets, followed by Santa Fe with 18. This distribution highlights key regions for McDonald's operations.
Competitor analysis identifies key players and their cross-visitation rates, informing strategic positioning and competitive advantages.
Burger King (6.09%) and Mostaza (6.01%) are the top competitors with high cross-visitation rates among McDonald's customers in Argentina. Café Martínez, Grido Helado, and Havanna also attract McDonald's customers, but to a lesser extent.
Traffic Workload reveals peak hours and customer flow patterns, optimizing staffing, marketing, and resource allocation for maximum efficiency.
McDonald's in Argentina experiences peak traffic between 14:00 and 18:00, with the highest workload at 14:00 (62.16). Traffic is lowest between 3:00 and 5:00. This information is crucial for staffing and operational adjustments.
Consumer segments' analysis informs targeted marketing by understanding demographic preferences (gender, generation) and tailoring strategies for maximum impact.
McDonald's in Argentina has a consumer base with a high affinity towards Women (86) and Men (115). Gen X segment is overrepresented (132), while Gen Y (91) and Gen Z (80) are underrepresented. These insights help tailor marketing strategies to specific consumer groups.