Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mostaza performance in the Argentina and how they change over time
See what factors influence Mostaza performance in the Argentina and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mostaza' competitors in the Argentina
An analysis of Mostaza' competitors in the Argentina
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mostaza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference in the industry, impacting strategic decisions.
Mostaza, with a market performance percentile of 99, is a leading brand in Argentina's Cafe & Restaurants industry. This high percentile indicates a strong market presence and customer preference compared to its peers like Puny - Pasta & Grill, Pizzeria Popular, La Panera Rosa, Lucciano's, Fabric Sushi, and Outback Steakhouse, all positioned within a similar high-performance range.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and future revenue. High CSAT scores are crucial.
Mostaza's overall CSAT is 60%, a 4.3pp increase year-over-year, signaling improved customer perception. CSAT varies by location, with Catamarca showing the highest satisfaction (100%), and other states like Entre Ríos Province (91%), Corrientes (85%), Salta (77%), and Jujuy (75%) also demonstrating strong positive sentiment, indicating effective service delivery across diverse regions.
Average check indicates spending per customer, crucial for revenue analysis and identifying growth opportunities.
Mostaza's overall average check is 14K ARS, a 25% increase year-over-year, reflecting higher customer spending. Average check values vary by location, with Tierra del Fuego Province showing the highest value (20.7K ARS). These variations suggest regional differences in pricing, menu preferences, or customer demographics impacting spending habits.
Outlet count indicates market reach and brand accessibility, influencing market share and revenue potential.
Mostaza has 60 outlets in Buenos Aires, indicating a strong presence in that region. Other locations, such as Santa Fe (6 outlets), Córdoba Province (5), Tucumán (5), Mendoza (5), Chubut Province (4), and Salta (4), have fewer outlets, reflecting a distribution strategy focused on key urban centers and regional markets.
Competitor analysis reveals market dynamics, guiding strategic positioning and differentiation efforts to gain an edge.
Mostaza's top competitors include McDonald's (22.15% cross-visitation), Burger King (6.01%), Café Martínez (4.53%), Grido Helado (4.13%), and Havanna (3.94%). McDonald's significantly leads in cross-visitation, indicating substantial overlap in customer base. These insights help Mostaza refine its competitive strategies and target specific customer segments.
Traffic workload patterns reveal peak hours, allowing optimized staffing and resource allocation for enhanced service.
Mostaza experiences peak traffic workload between 12:00 PM and 7:00 PM, with the highest traffic observed around 2:00 PM to 3:00 PM (57.78% and 56.75%, respectively). Conversely, the lowest traffic occurs between 1:00 AM and 5:00 AM. Understanding these patterns enables Mostaza to optimize staffing and resources to meet customer demand efficiently.
Consumer segment analysis enables targeted marketing and positioning by understanding demographic preferences and affinities.
Mostaza's customer base shows a higher affinity for women (83%) and men (118%). Gen X is slightly under-indexed (99%), while Gen Y is slightly over-indexed (101%), and Gen Z is significantly under-indexed (26%). This suggests that Mostaza's marketing should primarily resonate with Gen Y, followed by Gen X, with consideration for a smaller, more engaged female audience and an opportunity to grow Gen Z engagement.