Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the Argentina and how they change over time
See what factors influence Starbucks performance in the Argentina and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Argentina
An analysis of Starbucks' competitors in the Argentina
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market share indicates brand strength, reflecting customer preference within the Cafe & Restaurants sector in Argentina.
Starbucks in Argentina has a market performance percentile of 99, which means it is a leading brand. This indicates strong competitive strength. Performance peers in the same range: La Veneciana, Tea Connection, Rapanui, SantaCalma, Blossom, Colores Santos.
CSAT reveals customer contentment, influencing loyalty and repeat business within Argentina's competitive Cafe & Restaurants market.
Starbucks' overall customer satisfaction in Argentina is 65%, a slight decrease (-0.7pp) year-over-year. Córdoba Province shows the highest CSAT at 71% with an increase of 3.3pp, while Mendoza shows the lowest at 50% with a decrease of 19.2pp. This indicates regional variations in customer experiences.
Average check reflects spending per customer, critical for revenue insights and operational strategy in Argentina's market.
The overall average check for Starbucks in Argentina is 12.2K ARS, a significant increase (43.4%) year-over-year. Neuquén Province has the highest average check at 15.3K ARS, while Santa Fe has the lowest at 11.8K ARS. This showcases spending pattern differences across regions.
Outlet count indicates market presence and accessibility, crucial for brand visibility and customer reach in Argentina.
Starbucks has the most outlets in Buenos Aires (37), followed by Córdoba Province (6), Santa Fe (5), Neuquén Province (3), and Mendoza (2). The distribution of outlets reflects strategic decisions related to market size.
Competitive analysis identifies key rivals, informing strategies for differentiation and market share growth in Argentina.
The top competitors for Starbucks in Argentina, based on customer cross-visitation, are McDonald's (20.67%), Café Martínez (7.69%), Havanna (5.23%), Burger King (4.97%), and Mostaza (4.33%). These brands represent the most common alternative choices for Starbucks customers.
Traffic workload reveals peak hours, enabling resource optimization and staffing for customer demand in Argentina's market.
Starbucks in Argentina experiences peak traffic between 4 PM and 6 PM, with the highest workload at 6 PM (65.36%). Traffic steadily increases from 6 AM to 6 PM before declining through the night. This workload data aids in staffing and resource allocation.
Understanding consumer demographics helps tailor marketing, optimizing product appeal and engagement with key groups in Argentina.
Women are slightly under-indexed at 99, while Men are slightly over-indexed at 101. Gen X is highly over-indexed at 135, while Gen Y is under-indexed at 73. Gen Z is notably over-indexed at 184, suggesting high affinity.