Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Argentina and how they change over time
See what factors influence Burger King performance in the Argentina and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Burger King is in the top 14% of brands
Sample of brands in the same percentile
An analysis of Burger King' competitors in the Argentina
An analysis of Burger King' competitors in the Argentina
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Burger King's market performance in Argentina is at the 86th percentile, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the same range include Outback Steakhouse, Grido Helado, Sabores Express, Havanna, Almacén de Pizzas, and Cerveza Patagonia - Refugio.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability in the competitive Cafe & Restaurants market.
Burger King's overall customer satisfaction in Argentina is 70%, a 14.6 percentage point increase year-over-year. Corrientes shows the highest satisfaction at 83%, while San Luis has the lowest at 70%, but with the highest growth of 28.6 percentage points. This indicates a positive trend in customer perception across most states.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization in the Cafe & Restaurants industry.
The overall average check for Burger King in Argentina is 15000 ARS, a 29.3% increase year-over-year. Neuquén Province has the highest average check at 19100 ARS, while Córdoba Province has the lowest at 15500 ARS. This suggests varying spending patterns across different regions.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential in the Cafe & Restaurants industry.
Burger King has 69 outlets in Buenos Aires, representing the largest concentration in Argentina. Córdoba Province has 10 outlets, while several other provinces have fewer. This distribution highlights Buenos Aires as a key market for Burger King.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning in the Cafe & Restaurants industry.
McDonald's is the top competitor for Burger King in Argentina, with a cross-visitation rate of 25.82%. Other notable competitors include Mostaza (6.63%), Café Martínez (4.11%), Grido Helado (3.29%), and Starbucks (3.24%). This indicates a significant overlap in customer base with McDonald's.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction in the Cafe & Restaurants industry.
Burger King's peak traffic workload in Argentina occurs between 2 PM and 8 PM, with the highest workload at 2 PM (60.35%). Traffic is lowest between 1 AM and 6 AM. This data suggests optimal staffing levels should align with these peak hours.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand affinity in the competitive Cafe & Restaurants industry.
Women show a high affinity (92) for Burger King, while Men are over-represented (109). Gen X is over-represented (108), Gen Y is under-indexed (71), and Gen Z is over-represented (109). This suggests targeted marketing should consider the preferences of Men, Gen X and Gen Z.