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See what factors influence Burger King performance in the Argentina and how they change over time
See what factors influence Burger King performance in the Argentina and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Burger King' competitors in the Argentina
An analysis of Burger King' competitors in the Argentina
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s foot traffic share, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Burger King holds a leading position in Argentina's Cafe & Restaurants industry with a market performance percentile of 99. This indicates a strong market presence and high customer preference compared to its peers. Performance peers in the same percentile range include Big Pons San, DANDY, Grido Helado, Fabric Sushi, Sabores Express, and La Panera Rosa.
Customer satisfaction (CSAT) reflects customer loyalty, impacting brand reputation and revenue. Tracking CSAT identifies areas for improvement and strengthens customer relationships.
Burger King's overall customer satisfaction in Argentina is 60%, a 4.4 percentage point increase year-over-year. CSAT varies by state, with Corrientes showing the highest satisfaction (91%) and a significant growth of 24.2 percentage points. Buenos Aires has a CSAT of 64%, up by 11 percentage points. This indicates improved customer perception, but further investigation into regional differences is needed.
Average check (transaction value) indicates spending per customer, influencing revenue and profitability. Monitoring this KPI helps optimize pricing and promotional strategies.
The overall average check for Burger King in Argentina is 14.8K ARS, showing a 34% increase year-over-year. Neuquén Province has the highest average check at 21.8K ARS. Provinces such as Tucumán, Buenos Aires, San Luis and Córdoba Province show 16.6K ARS, 15.4K ARS, 15.3K ARS and 15.1K ARS respectively. Analyzing regional variations can inform targeted promotions.
Outlet count indicates market reach and brand accessibility. Changes in outlet numbers reflect expansion strategies or market consolidation, impacting revenue potential.
Burger King has a total of 67 outlets in Buenos Aires, making it the province with the most locations. Córdoba Province follows with 9 outlets, while Santa Fe has 5. Neuquén Province has 4 outlets. Mendoza has 3 outlets. Tucumán has 2 outlets. San Juan, Salta, Chaco and Corrientes each have 1 outlet. The concentration in Buenos Aires suggests a strategic focus on this key market.
Competitor analysis reveals market dynamics and competitive threats. Understanding cross-visitation patterns helps refine marketing strategies and identify opportunities.
McDonald's is the top competitor, with 26.79% of Burger King's customers also visiting their locations. Mostaza sees 7.17% cross-visitation, followed by Café Martínez (4.81%), Starbucks (3.42%), and Havanna (3.31%). This cross-visitation data highlights key competitors for Burger King.
Traffic workload reveals peak hours and customer flow. Understanding these patterns allows for optimized staffing, inventory management, and targeted promotions.
Traffic workload peaks between 14:00 and 21:00, with the highest traffic at 14:00 (60.71%). Traffic gradually increases from 06:00, with a significant rise beginning at 08:00, then steadily declines after 22:00. The lowest traffic workload is between 01:00 and 05:00. Optimizing resources during peak hours is crucial.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning. Affinity insights show segment engagement relative to the average consumer.
Women are overrepresented in Burger King's consumer base (87 affinity index), while Men are underrepresented (114 affinity index). Gen X has an affinity index of 94, Gen Y has an index of 76, and Gen Z shows a high affinity with an index of 110. Gen Z demonstrates the most significant engagement. Note: Affinity Index indicates relative representation, not segment size.