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See what factors influence Café Martínez performance in the Argentina and how they change over time
See what factors influence Café Martínez performance in the Argentina and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Café Martínez' competitors in the Argentina
An analysis of Café Martínez' competitors in the Argentina
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Café Martínez is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Café Martínez holds a leading position with a market performance percentile of 99 in Argentina's Cafe & Restaurants industry. This indicates a high level of customer preference. Performance peers in the same percentile range include Kentucky, El Club de la Milanesa and Tostado Café Club.
Customer Satisfaction reflects the happiness of the customers. High customer satisfaction often leads to increased loyalty and positive word-of-mouth.
Café Martínez exhibits strong customer satisfaction in Argentina, with an overall CSAT of 88%, a 4.9 percentage point increase year-over-year. Río Negro Province shows the highest CSAT at 97%, with significant growth of 43.5 percentage points. Misiones recorded a slight decrease in CSAT.
Average Check indicates how much customers spend on average per visit, showing spending habits and revenue potential.
The overall average check for Café Martínez is 13.3K ARS, representing a 40.6% increase year-over-year. Chaco has the highest average check at 14.7K ARS. All states registered flat growth over the measured period.
Number of Outlets shows brand's reach, influencing market coverage and potential revenue streams within the region.
Café Martínez has a concentrated presence in Buenos Aires, with 66 outlets. Santa Fe has 8 outlets, Salta has 5, while Misiones, Mendoza, Tierra del Fuego Province, Entre Ríos Province and San Juan each have 2 outlets, followed by Cordoba and Jujuy at 1 each.
Competitor analysis helps to understand market dynamics, identify opportunities, and refine strategies for competitive advantage.
McDonald's is the most frequently visited competitor by Café Martínez's customers, with a cross-visitation rate of 10.23%. Other notable competitors include Havanna (5.21%), Mostaza (3.52%), Starbucks (3.44%), and Burger King (3.13%).
Traffic Workload by hours shows peak hours. This helps optimize staffing and resource allocation to meet customer demand.
Traffic workload peaks between 16:00 and 18:00, reaching highs of 62.61 and 68.36, respectively. The lowest traffic workload occurs between 1:00 and 5:00, indicating overnight trends.
Understanding consumer segments allows for tailored marketing, better product positioning, and improved customer engagement.
Women exhibit a higher affinity (Index 109) compared to men (Index 91). Gen X shows a strong affinity (Index 119), while Gen Y is under-indexed (Index 79). Gen Z also demonstrates a higher affinity (Index 108).