Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Café Martínez performance in the Argentina and how they change over time
See what factors influence Café Martínez performance in the Argentina and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Café Martínez' competitors in the Argentina
An analysis of Café Martínez' competitors in the Argentina
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Café Martínez is in the top 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Café Martínez holds the 93rd percentile in market performance, indicating a leading position. This means it outperforms most competitors in attracting customers. Performance peers include Sabores Express, Pizzería Güerrín, Tostado Café Club and Kentucky.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores are crucial for sustainable success.
Café Martínez boasts an 89% overall customer satisfaction, a 3.7 percentage point increase year-over-year. Corrientes leads with 100% satisfaction, while Santiago del Estero saw a decrease. This indicates strong customer approval overall, with regional variations.
Average check reveals customer spending habits and pricing effectiveness, crucial for revenue optimization and profitability analysis.
The overall average check for Café Martínez is 13.9K ARS, a 38.8% increase year-over-year. Entre Ríos Province has the highest average check at 15K ARS. This signifies increased customer spending, potentially due to menu adjustments or increased order sizes.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall revenue potential in different regions.
Café Martínez has 67 outlets in Buenos Aires, dominating its presence. Santa Fe has 9 outlets, while Salta has 5. Other provinces have fewer outlets. This shows a concentration of outlets in Buenos Aires, with expansion opportunities in other regions.
Competitor analysis identifies key rivals and customer cross-visitation patterns, informing competitive strategies and market positioning efforts.
McDonald's is the top competitor with a 9.53% cross-visitation rate. Havanna follows at 5.43%. Mostaza, Starbucks and Burger King also show significant cross-visitation. This indicates shared customer bases and the need to differentiate offerings.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing customer satisfaction.
Traffic peaks between 16:00 and 18:00, reaching 67.63% at 17:00. The lowest traffic is between 1:00 and 5:00. This data suggests optimal staffing during afternoon and evening hours to manage customer flow effectively.
Understanding consumer segments allows for targeted marketing, personalized experiences, and product development tailored to specific demographic groups.
Women are overrepresented (108 affinity index) among Café Martínez customers, while men are underrepresented (91 affinity index). Gen X shows high affinity (131 affinity index), while Gen Y (82 affinity index) and Gen Z (95 affinity index) are underrepresented.