Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Häagen-Dazs performance in the United States and how they change over time
See what factors influence Häagen-Dazs performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Häagen-Dazs' competitors in the United States
An analysis of Häagen-Dazs' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Häagen-Dazs is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, reflecting customer preference and competitive strength in the Cafe & Restaurants industry.
Häagen-Dazs is a leading brand with a market performance percentile of 99 in the United States. This indicates a high level of customer preference relative to competitors. Performance peers in the same percentile range include Vistamar, Gator's Dockside, Killer Burger, WaBa Grill, Terralina Crafted Italian, and Tommys Tavern + Tap.
Customer Satisfaction (CSAT) reflects how well the brand meets customer expectations, impacting loyalty and repurchase rates, which is crucial for business growth.
Häagen-Dazs' overall CSAT is 72%, up by 0.3 percentage points year-over-year. Customer satisfaction varies by state, with New Jersey showing the highest CSAT at 84% and a growth of 14.3pp. Guam shows 81% with 25.7 growth. Colorado, Texas and District of Columbia show the same CSAT as 80%.
Number of Outlets reflects brand's reach and market presence, crucial for accessibility and capturing market share within the Cafe & Restaurants industry.
Häagen-Dazs has 47 outlets in Florida, making it the state with the highest number of locations. New York has 25 outlets, New Jersey has 19, California has 13, and Colorado has 9. This distribution shows a strong presence on the East Coast.
Competitor analysis identifies key brands competing for the same customers, providing insights for strategic positioning and competitive advantage.
The top competitors for Häagen-Dazs, based on cross-visitation, are McDonald's (10.26%), Starbucks (9.46%), Dunkin' (6.24%), Chick-fil-A (5.63%), and Taco Bell (5.03%). These brands capture a significant share of Häagen-Dazs' customer base.
Traffic Workload highlights peak hours, enabling efficient staffing and resource allocation to optimize customer experience and manage operational costs.
Häagen-Dazs experiences peak traffic between 10:00 AM and 10:00 PM, with the highest workload occurring between 4:00 PM and 6:00 PM. Traffic is minimal between midnight and 8:00 AM. It means brand needs more workload in the afternoon.
Consumer Segments help tailor marketing to specific groups, improving ad relevance and effectiveness by understanding demographic and behavioral patterns.
Women and Men are overrepresented, with affinity indexes of 99 and 100, respectively. Gen X and Gen Y exhibit high affinity with indexes of 108 and 107, respectively. Gen Z is underrepresented with an index of 75.