Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Gus's World Famous Fried Chicken performance in the United States and how they change over time
See what factors influence Gus's World Famous Fried Chicken performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Gus's World Famous Fried Chicken is right in the middle
Sample of brands in the same percentile
An analysis of Gus's World Famous Fried Chicken' competitors in the United States
An analysis of Gus's World Famous Fried Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Gus's World Famous Fried Chicken's market performance is at the 51st percentile, indicating an average market position. This means the brand's foot traffic is on par with the industry average. Performance peers in the same percentile range include Der Dutchman, Joe's Pizza, The Egg Bistro, Jefferson's, Hole In The Wall, and DD Soup Dumpling.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term growth.
Gus's World Famous Fried Chicken boasts an 85% customer satisfaction rate, a 0.3 percentage point increase year-over-year. Tennessee leads with 90%, while Michigan shows the largest growth at 26.1 percentage points. This indicates strong customer loyalty and positive brand perception across key locations.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The average check for Gus's World Famous Fried Chicken is $21.10, a 3.7% decrease year-over-year. California has the highest average check at $30.60. This suggests a need to analyze pricing strategies and customer spending behavior to optimize revenue.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand awareness.
Gus's World Famous Fried Chicken has the most outlets in Tennessee (8), followed by Texas (7). California, Arizona, and Georgia each have 4 outlets. This distribution highlights key markets for the brand and potential areas for expansion.
Identifying competitors reveals market dynamics and helps refine strategies to gain a competitive edge.
The top competitors for Gus's World Famous Fried Chicken, based on cross-visitation, are McDonald's (8.30%), Chick-fil-A (6.97%), Starbucks (4.20%), Taco Bell (3.59%), and Whataburger (3.28%). This indicates that customers who visit Gus's also frequent these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation to meet customer demand effectively.
Gus's World Famous Fried Chicken experiences peak traffic between 11 AM and 7 PM, with the highest workload at 1 PM (68.78%). Traffic is minimal between midnight and 10 AM. This data informs staffing and operational decisions to manage peak hours efficiently.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women have an affinity index of 80, indicating they are under-indexed compared to the average consumer. Men have an affinity index of 119, showing they are over-indexed. Gen X has an affinity index of 99, Gen Y 107, and Gen Z 82. This suggests that men and Gen Y are more strongly represented among Gus's customers.