Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Gus's World Famous Fried Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Gus's World Famous Fried Chicken performance in the United States and how they change over time
See what factors influence Gus's World Famous Fried Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Gus's World Famous Fried Chicken' competitors in the United States
An analysis of Gus's World Famous Fried Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance reveals brand's foot traffic share, indicating competitive strength and customer preference within the Cafe & Restaurants sector.
Gus's World Famous Fried Chicken has a Market Performance percentile of 99, indicating a leading position. This shows strong customer preference. Performance peers in a similar range are Shrimp Basket and Godfather's Pizza.
Customer Satisfaction (CSAT) reflects customer happiness, a key driver of loyalty and repeat business, impacting brand perception and revenue growth.
Gus's World Famous Fried Chicken has an overall CSAT of 84%, a slight increase year-over-year. Alabama and Tennessee show the highest CSAT at 90% each, while Michigan experienced the most growth (15.7pp). Kansas decreased by 1.6pp.
Average Check measures the typical customer spend, reflecting menu pricing, order size, and customer purchasing habits, directly affecting revenue.
The overall Average Check for Gus's is $21.70, a 3% decrease year-over-year. California has the highest Average Check ($29.90), while Tennessee has $21.40. These averages provide insights into regional pricing and spending.
Outlet count indicates brand reach and expansion, influencing market presence and accessibility to customers across different geographic locations.
Gus's World Famous Fried Chicken has the most outlets in Tennessee (8), followed by Texas (7). Several states including California, Arizona and Georgia each have 4 locations. Outlet distribution reflects regional market strategy.
Competitor analysis reveals brands vying for the same customers, informing strategies to differentiate and capture greater market share.
McDonald's (9.48%) is the most frequently cross-visited brand by Gus's customers, followed by Chick-fil-A (6.43%) and Starbucks (5.09%). This data highlights key competitors for customer attention.
Traffic Workload highlights peak hours, enabling efficient staffing and resource allocation to optimize customer experience and minimize wait times.
Gus's World Famous Fried Chicken experiences peak traffic between 12 PM and 6 PM, with a noticeable drop after 8 PM and minimal activity before 11 AM. This indicates peak lunch and dinner demand.
Consumer segment analysis by gender and generation informs targeted marketing, enhancing relevance and resonance with different customer groups.
Women (81% affinity index) are a major segment for Gus's, while men (118% affinity index) are overrepresented. Gen X (106% affinity index) and Gen Y (102% affinity index) exhibit high affinity, but Gen Z (67% affinity index) show lower affinity.