Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Gong Cha performance in the United States and how they change over time
See what factors influence Gong Cha performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Gong Cha' competitors in the United States
An analysis of Gong Cha' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Gong Cha is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Gong Cha's market performance is at the 50th percentile in the United States' Cafe & Restaurants industry, indicating an average market standing. This means Gong Cha captures a typical share of customer traffic compared to its competitors. Performance peers in the same percentile range include HTeaO, Big Whiskey's American Restaurant & Bar, Divina Carne Brazilian Steakhouse, Biscuitville, Gen Korean BBQ House, and Adega Gaucha Brazilian Steakhouse.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Gong Cha's overall customer satisfaction in the United States is 83%, a 4.6 percentage point increase year-over-year, indicating improved customer happiness. Connecticut shows the highest CSAT at 96%, while Michigan has the lowest at 85% with a decrease of 2.9 percentage points. The CSAT trend shows fluctuations between 77% and 88.47% during the reporting period.
Outlet count indicates brand reach and expansion. Tracking growth helps assess market penetration and brand popularity across different regions.
Gong Cha has 42 outlets in New York, the highest number in the United States, indicating a strong presence in that state. Texas follows with 35 outlets, and New Jersey with 29. Rhode Island has the fewest outlets with 3, suggesting a smaller market presence there.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
McDonald's is the most frequently visited competitor by Gong Cha's customers (7.57% cross-visitation), followed by Chick-fil-A (5.41%) and Starbucks (5.05%). This suggests that Gong Cha's customers also frequent fast-food and coffee chains, indicating potential areas for competitive focus.
Traffic workload by hour reveals peak times, aiding staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Gong Cha experiences peak traffic workload between 11 AM and 8 PM, with the highest activity around 2 PM (58.31%). Traffic is minimal between midnight and 8 AM. This data suggests the need for increased staffing and resource allocation during peak hours to manage customer flow effectively.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning and messaging for optimal engagement.
Gong Cha's customer base shows a higher affinity towards women (117 index) compared to men (84 index). Gen Z shows the highest affinity (161 index), followed by Gen Y (115 index), while Gen X is underrepresented (76 index). This suggests that Gong Cha resonates more strongly with younger, female consumers.