Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Gong Cha performance in the United States and how they change over time
See what factors influence Gong Cha performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Gong Cha' competitors in the United States
An analysis of Gong Cha' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Gong Cha is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's competitive strength and customer preference in the Cafe & Restaurants industry, showing brand share of foot traffic.
Gong Cha holds a leading position with a market performance percentile of 99 in the United States. This signifies strong customer preference. Peers in the same range include: Filiberto's Mexican Food, Wing Shack, Jamba.
Customer satisfaction is vital as it directly impacts loyalty, brand reputation, and revenue, reflecting how well Gong Cha meets customer expectations.
Gong Cha's overall customer satisfaction is at 82%, up 4.9 percentage points year-over-year. Rhode Island shows the highest satisfaction (100%), followed by Pennsylvania (94%) and New Jersey (93%). This increase indicates improved service or product quality.
Number of outlets indicates brand reach and market penetration, reflecting Gong Cha's expansion and accessibility to customers across states.
Gong Cha has the most outlets in New York (40), followed by Texas (34) and New Jersey (28). This distribution reveals key markets for the brand within the United States.
Competitor analysis identifies key players and cross-visitation patterns, revealing customer preferences and competitive landscape for Gong Cha.
McDonald's (9.63%), Starbucks (6.07%), and Chick-fil-A (4.30%) are the top competitors with shared Gong Cha customers. This indicates customer preference for quick-service and coffee options.
Traffic workload analysis optimizes staffing and resource allocation, reflecting peak hours and customer flow patterns at Gong Cha locations.
Gong Cha's peak traffic occurs between 11 AM and 8 PM, with the highest workload around 2 PM (57.05%). This insight informs staffing and marketing strategies during peak hours.
Consumer segment insights enable targeted marketing, aligning offerings with gender and generational preferences to enhance customer engagement.
Women (116 index) and Gen Z (156 index) show high affinity towards Gong Cha, while Gen X (74 index) is under-indexed. Targeted marketing towards women and Gen Z could be effective.