Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Fricker's performance in the United States and how they change over time
See what factors influence Fricker's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fricker's' competitors in the United States
An analysis of Fricker's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Fricker's is in the lower 39% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Fricker's market performance is in the lower 39%, indicating a below average market standing. This suggests Fricker's captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Original ChopShop, Waffle Love, Italian Kitchen, Three Dots and a Dash, Darbunah restaurant, and Umi Japanese Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. Higher CSAT scores correlate with repeat business.
Fricker's overall customer satisfaction is 65%, a 3.4 percentage point increase year-over-year. Michigan shows a slight decrease in CSAT (-1.7pp), while Ohio shows an increase (+4pp). The CSAT dynamic data shows fluctuations between 59.74 and 68.35 during the period.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions for increased profitability.
Fricker's average check is $24.60, an 11.5% increase year-over-year. Indiana has an average check of $27.10, while Ohio's is $24.70. The average check dynamic data shows values fluctuating between $24.41 and $25.62 during the period.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy, while distribution impacts accessibility and brand visibility.
Fricker's has 22 outlets in Ohio, 1 in Michigan, and 1 in Indiana. The majority of Fricker's locations are concentrated in Ohio, with limited presence in Michigan and Indiana.
Identifying top competitors helps understand market dynamics. Cross-visitation reveals shared customer base, informing competitive strategies and differentiation efforts.
Fricker's top competitors based on customer cross-visitation are McDonald's (14.69%), Wendy's (7.50%), Taco Bell (6.88%), Culver's (6.88%), and Bob Evans (5.62%). This indicates a significant overlap in customer base with these fast-food and casual dining chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Fricker's experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (73.14). Traffic is minimal between 0:00 and 10:00, suggesting a late-morning to evening-focused business.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide messaging and positioning for maximum impact and engagement.
Fricker's customer base shows high affinity among men (index 117) and Gen X (index 128). Women are also a significant segment (index 83). Gen Y (index 70) and Gen Z (index 98) are under-indexed, suggesting opportunities for targeted engagement.