Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Fricker's performance in the United States and how they change over time
See what factors influence Fricker's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fricker's' competitors in the United States
An analysis of Fricker's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Fricker's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing competitive strength and customer preference within its industry.
Fricker's, with a market performance percentile of 99, is a leading brand. This indicates a strong market presence, with significantly more customer traffic compared to competitors like The Smith, CRAFT Brickell, Guac Time Mexican Grill, Ted's Café Escondido, Grand Lux Cafe, and Sally's Apizza, all within the same top percentile.
Customer satisfaction (CSAT) is crucial for gauging customer loyalty and identifying areas for service improvement to foster positive brand perception.
Fricker's overall CSAT is 60%, a decrease of 3.3 percentage points year-over-year. CSAT varies by state: Michigan (62%), Ohio (61%), and Indiana (53%). The trend shows fluctuations between May and July 2025, with a peak in June. Decreasing CSAT, especially in Indiana, warrants attention to improve customer experience.
Average check reveals customer spending habits, influencing revenue strategies and menu optimization for increased profitability.
Fricker's overall average check is $22.5, a slight increase of 0.2% year-over-year. Average check varies by state: Michigan ($30), Indiana ($23), and Ohio ($22.1). The average check fluctuated between May and July 2025, peaking in June. Michigan has the highest average check.
Outlet count indicates brand reach and market presence, directly impacting accessibility and potential customer acquisition.
Fricker's has the most outlets in Ohio (22), with only 1 outlet each in Indiana and Michigan. Ohio is the dominant market for Fricker's. The limited presence in Indiana and Michigan suggests growth opportunities in those states.
Identifying top competitors enables strategic benchmarking and informs competitive positioning to enhance market share and customer loyalty.
Fricker's top competitors based on cross-visitation are McDonald's (18.18%), Taco Bell (9.32%), Wendy's (8.86%), Culver's (7.05%), and Bob Evans (6.14%). These brands capture a significant portion of Fricker's customer base, highlighting the need for targeted strategies to retain customers.
Understanding traffic patterns helps optimize staffing and resource allocation, improving service efficiency during peak hours.
Fricker's experiences peak traffic between 17:00 (5 PM) and 19:00 (7 PM), reaching a high of 71.63%. Traffic is minimal between 0:00 (12 AM) and 10:00 (10 AM). Staffing levels should be adjusted to match these peak hours, ensuring optimal service and customer satisfaction.
Understanding consumer segments by gender and generation enables targeted marketing and product positioning for enhanced engagement.
Fricker's consumer base has a higher affinity towards women (86) and men (113). Among generations, Gen X is overrepresented (129), while Gen Y (74) and Gen Z (74) are underrepresented compared to the average consumer. Marketing efforts should be tailored to engage Gen X, while strategies should be developed to attract Gen Y and Gen Z customers.