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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Original ChopShop performance in the United States and how they change over time
See what factors influence Original ChopShop performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Original ChopShop is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Original ChopShop' competitors in the United States
An analysis of Original ChopShop' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
MARKET PERFORMANCE percentile shows brand's foot traffic share, revealing its competitive strength and customer preference in the cafe & restaurant industry.
Original ChopShop is a leading brand with a MARKET PERFORMANCE percentile of 99, placing it in the top 1%. This indicates a very strong market presence and high customer preference compared to its peers like JJ Fish & Chicken, Dooney's Pub, El Viñedo Local, The Naked Pig, West Texas Chophouse and Milo's Hamburgers, which hold the same position.
Customer satisfaction (CSAT) indicates brand health, loyalty, and service effectiveness, directly impacting retention and revenue in the Cafe & Restaurants sector.
Original ChopShop has an overall CSAT of 83%, a decrease of 5.2 percentage points year-over-year. Georgia shows the highest CSAT at 89%, while Arizona's CSAT is 82% with the largest decrease (-7.8pp). This suggests a need to investigate and address customer satisfaction, particularly in Arizona, to ensure consistent positive experiences across all locations.
Average check reflects spending per customer, vital for revenue optimization and menu pricing strategies in Cafe & Restaurants. Growth indicates increased customer spending.
Original ChopShop's overall average check is $18.70, up 5.1% year-over-year. Arizona leads with an average check of $19.60, while Texas has the lowest at $17.80. The increase shows customers are spending more per visit, but regional differences suggest varied customer spending behaviors.
Outlet count signifies brand reach and market presence. Increases reflect expansion, while geographic distribution informs regional market dominance.
Original ChopShop has the most outlets in Texas (13), followed by Arizona (10), and Georgia (3). This distribution highlights Texas as the brand's primary market, with Arizona and Georgia representing secondary, potentially growing, markets. Expansion efforts appear focused in Texas.
Competitor analysis reveals direct rivals and customer preference overlaps, guiding competitive strategies and identifying differentiation opportunities in Cafe & Restaurants.
Original ChopShop's top competitors include Chick-fil-A (7.62% cross visitation), Starbucks (7.30%), McDonald's (6.98%), In-N-Out Burger (4.76%), and Chipotle Mexican Grill (4.44%). This shows that customers who visit Original ChopShop also frequently visit these established brands, indicating shared customer bases and competitive overlap in the fast-casual dining sector.
Traffic workload reveals peak hours, crucial for staffing, inventory, and service optimization in Cafe & Restaurants to maximize efficiency and customer satisfaction.
Original ChopShop experiences peak traffic between 11 AM and 1 PM, with the highest workload at 12 PM (71.47). Traffic starts increasing at 7 AM, peaks midday, then gradually decreases in the afternoon. There is no traffic between 9 PM and 7 AM. This workload distribution guides staffing and resource allocation.
Understanding consumer segments by Gender and Generation informs marketing and positioning strategies for targeted campaigns and relevant brand messaging.
Original ChopShop's customer base shows a slight over-representation of women (102) and an under-representation of men (98) compared to the average consumer. Gen X is over-represented (113), while Gen Y (98) is about average and Gen Z is under-represented (74). This data suggests that the brand has a high affinity with Gen X consumers.