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Managing Partner, Global Business Development
See what factors influence Federico's Mexican Food performance in the United States and how they change over time
See what factors influence Federico's Mexican Food performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Federico's Mexican Food' competitors in the United States
An analysis of Federico's Mexican Food' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Federico's Mexican Food is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, indicating competitive strength and customer preference in the industry.
Federico's Mexican Food's market performance is in the top 1% (leading position). This indicates a strong competitive position. Performance peers such as Massis Kabob, Wild Bill's Tobacco, Beto's, Slice House by Tony Gemignani, Captain Hooks Fish & Chicken, and Kusshi are in the 99th percentile range.
CSAT reflects customer happiness and loyalty, directly impacting brand reputation and revenue through repeat business and positive word-of-mouth.
Federico's Mexican Food's overall customer satisfaction is 70%, up 2.4 percentage points year-over-year. New Mexico shows the highest CSAT at 86%, a 11.9 percentage point increase. Arizona's CSAT is 67%, up 0.1 percentage points. The CSAT trend fluctuated between May and July 2025.
Average check reflects customer spending habits, influencing revenue and profitability. Tracking this KPI helps optimize pricing and promotions.
The overall average check for Federico's Mexican Food is $18.60, down 7.3% year-over-year. Arizona's average check is $19.60, while New Mexico's is $14.50. The average check trend decreased from May to July 2025.
Outlet count indicates brand reach and market presence. Tracking growth helps assess expansion effectiveness and market penetration strategies.
Federico's Mexican Food has 30 outlets in Arizona and 3 in New Mexico. Arizona represents the brand's largest market by outlet count.
Understanding competitors helps refine strategies. This reveals top brands visited by Federico's customers, highlighting direct competition.
Top competitors for Federico's Mexican Food, based on customer cross-visitation, are McDonald's (19.61%), Taco Bell (9.02%), In-N-Out Burger (8.24%), Filiberto's Mexican Food (7.06%), and Jack in the Box (7.06%). This shows overlap with major fast-food chains.
Traffic workload analysis identifies peak hours, enabling efficient staffing, inventory management, and targeted promotions to maximize sales.
Traffic workload for Federico's Mexican Food peaks between 11:00 AM and 1:00 PM, reaching approximately 65%. There is also a noticeable increase in traffic starting at 6:00 AM, and workload remains above 50% from 9:00 AM to 8:00 PM.
Analyzing consumer segments enables targeted marketing. Gender & Generation affinity highlights key demographic groups for focused campaigns.
Women (84) are overrepresented in Federico's customer base. Men (115) affinity shows lower engagement. Gen X (140) shows high affinity, while Gen Y (69) and Gen Z (71) are under-indexed indicating lower affinity.