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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Filiberto's Mexican Food performance in the United States and how they change over time
See what factors influence Filiberto's Mexican Food performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Filiberto's Mexican Food' competitors in the United States
An analysis of Filiberto's Mexican Food' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Filiberto's Mexican Food is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Filiberto's Mexican Food has a Market Performance percentile of 99, indicating a leading position. This signifies a strong market presence and customer preference compared to competitors like Wing Shack, Gong Cha, Jamba and others, all within the same top percentile.
Customer Satisfaction (CSAT) indicates brand perception, directly influencing loyalty and revenue through positive experiences.
Filiberto's Mexican Food has an overall CSAT of 65%, a 2.6 percentage point increase year-over-year. New Mexico shows the highest CSAT at 69%, while California lags at 60%. The upward trend suggests improved customer experiences, but regional disparities exist.
Average Check reveals customer spending habits, impacting revenue forecasts and menu optimization strategies to boost profitability.
Filiberto's Mexican Food's average check is $18.70, up 2.7% year-over-year. Arizona has the highest average check at $18.90, while California's is $14.90. This increase suggests customers are spending more per visit, potentially from menu adjustments or increased demand.
Competitor analysis identifies key market rivals, guiding strategic differentiation and competitive positioning for growth.
Filiberto's Mexican Food's top competitors based on customer cross-visitation are McDonald's (20.16%), Taco Bell (10.48%), Jack in the Box (9.88%), In-N-Out Burger (8.88%), and Starbucks (7.88%). These brands capture significant overlap in customer visits.
Consumer demographics inform targeted marketing, tailoring messaging and offerings to resonate with key audience segments.
Filiberto's Mexican Food's customer base shows a gender affinity index of 81 for Women and 118 for Men, indicating a stronger male presence. Generation affinity indexes are: Gen X (103), Gen Y (96), and Gen Z (91), with slightly increased affinity toward Gen X.