Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Häagen-Dazs performance in the Mexico and how they change over time
See what factors influence Häagen-Dazs performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Häagen-Dazs' competitors in the Mexico
An analysis of Häagen-Dazs' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Häagen-Dazs is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand's share of foot traffic, showing competitive strength and customer preference within the cafe & restaurant industry.
Häagen-Dazs is a leading brand in Mexico's cafe & restaurant industry, ranking in the top 1% based on foot traffic. This strong market performance indicates high customer preference and a significant competitive advantage. Performance peers include El Globo, Sushi Itto, and Sushi Central, which share similar market positions.
CSAT reflects customer happiness, directly impacting loyalty and brand reputation. High CSAT scores often translate to repeat business and positive word-of-mouth.
Häagen-Dazs in Mexico has a high customer satisfaction rate of 95%, although it decreased slightly by 0.1 percentage points year-over-year. Guanajuato and Morelos show the highest CSAT at 100%. Overall, customer satisfaction remains strong, particularly in specific states, indicating effective customer service and product quality. Fluctuations show that CSAT peaked in June.
Outlet count indicates brand reach and accessibility. Growth in outlet numbers typically correlates with increased market presence and revenue potential.
Häagen-Dazs has 15 outlets in Quintana Roo, making it the state with the most locations in Mexico. The State of Mexico has 10 outlets, while Jalisco has 5. The distribution of outlets across different states provides insight into Häagen-Dazs's geographic market penetration and potential for further expansion.
Analyzing competitors helps refine strategies. Understanding overlap in customer bases helps Häagen-Dazs optimize marketing and differentiate offerings.
Starbucks, Amorino Gelato, and KFC are Häagen-Dazs's top competitors in Mexico, with cross-visitation rates of 4.80%, 3.49%, and 3.06% respectively. This data suggests that customers who visit Häagen-Dazs also frequent these brands, indicating a potential overlap in target markets and preferences.
Traffic workload distribution reveals peak hours, enabling staffing and marketing to meet customer demand effectively and maximize sales.
Häagen-Dazs experiences peak traffic between 11 AM and 8 PM, with the highest workload around 6 PM. This insight allows for optimized staffing, inventory management, and targeted promotions during these peak hours to maximize sales and customer satisfaction. Traffic is minimal before 9 AM and after 10 PM.
Understanding consumer segments by gender and generation allows for targeted marketing. Affinity insights can inform positioning strategies.
Häagen-Dazs customers in Mexico show a high affinity for women (115%) and Gen X (132%). Gen Y is represented near average (94%), while Gen Z is under-indexed (38%). This suggests that marketing efforts should focus on Gen X women, while also exploring strategies to engage Gen Z.