Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Häagen-Dazs performance in the Mexico and how they change over time
See what factors influence Häagen-Dazs performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Häagen-Dazs' competitors in the Mexico
An analysis of Häagen-Dazs' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Häagen-Dazs is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Häagen-Dazs' Market Performance is at the 65th percentile, indicating an average/above average market standing in Mexico's Cafe & Restaurants industry. This suggests a solid competitive position. Performance peers in the same percentile range include Hot Dogs El Compadre Chihuahua (Jardines del Saucito), El Cardenal, Señora Tanaka, Campomar, Tacos El Pata, and McCarthy's Irish Pub.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Häagen-Dazs boasts a high overall CSAT of 96% in Mexico, though it experienced a slight decrease of 0.4 percentage points year-over-year. Several states, including Tabasco, Guanajuato, and Baja California Sur, report 100% satisfaction. This indicates strong customer loyalty and positive brand perception across various locations.
Number of Outlets indicates brand reach and market presence. Tracking outlet distribution helps assess market penetration and identify expansion opportunities.
Häagen-Dazs has a total of 50 outlets in Mexico. Quintana Roo has the highest number of outlets (15), followed by State of Mexico (10) and Jalisco (5). This distribution reveals key markets for Häagen-Dazs within Mexico.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
Starbucks is the top competitor for Häagen-Dazs in Mexico, with a cross-visitation rate of 4.0. Other notable competitors include Carl's Jr. (3.2), Los Arbolitos de Cajeme (2.4), Ilios | Greek restaurant in (2.4), and Krispy Kreme (1.6). This indicates shared customer bases and potential areas for competitive differentiation.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer traffic patterns optimizes operational efficiency.
Häagen-Dazs in Mexico experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest activity around 6:00 PM (56.04). Traffic is minimal during the early morning hours. This data informs staffing and promotional strategies to maximize sales during peak times.
Consumer segmentation enables targeted marketing. Understanding demographics like gender and generation helps tailor campaigns for maximum impact.
Häagen-Dazs' customer base in Mexico shows a high affinity among women (index 114) and Gen X (index 174). Gen Y (index 91) and Gen Z (index 48) are under-indexed. This suggests marketing efforts should focus on Gen X women to maximize engagement.