Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence El Globo performance in the Mexico and how they change over time
See what factors influence El Globo performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of El Globo' competitors in the Mexico
An analysis of El Globo' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
El Globo is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
El Globo's market performance is in the leading percentile (99), indicating a strong market position. This means it captures a significant share of customer visits compared to its peers in the Cafe & Restaurants industry in Mexico. Performance peers in the same percentile range: Häagen-Dazs, Sushi Itto, Tacos La Chula, Sushi Central, Porco Rosso, The Italian Coffee Company.
CSAT reflects customer happiness. Tracking CSAT helps El Globo understand how well it meets customer expectations and identify areas for improvement.
El Globo's overall CSAT is 64%, down 1 percentage point year-over-year. CSAT varies by state, with Jalisco at 89% and Yucatán at 65%. Improvement is needed to boost customer satisfaction, particularly in states like Yucatán, while maintaining high satisfaction in states like Jalisco.
Average check reveals how much customers spend per visit. Monitoring average check helps optimize pricing and identify upselling opportunities.
The overall average check for El Globo is 198.4 MXN, up 2.4% year-over-year, with Jalisco having an average check of 183.3 MXN. This indicates a positive trend in customer spending, although regional differences exist.
Outlet count indicates market presence. Tracking outlets helps El Globo monitor expansion and distribution across different regions.
El Globo has the most outlets in the State of Mexico (35), followed by Jalisco (9). This data shows a concentration of outlets in the State of Mexico, suggesting a strategic focus on this region.
Competitor analysis reveals brand's competitive landscape. Tracking top competitors helps identify strategies for gaining market share.
El Globo's top competitors based on cross-visitation are Starbucks (9.81%), Toks (9.11%), Little Caesars (7.16%), McDonald's (7.16%), and VIPS (6.93%). Customers who visit El Globo also frequently visit these brands, highlighting key competitors in the Mexican cafe and restaurant market.
Traffic workload analysis reveals peak hours. Understanding peak hours helps optimize staffing and resource allocation for efficient operations.
El Globo experiences peak traffic workload between 7:00 and 20:00, with the highest workload around 18:00. Traffic significantly decreases during the night. This data informs staffing and resource allocation strategies to manage peak demand effectively.
Understanding consumer segments enables tailored strategies. Gender and generation affinity insights inform targeted marketing and product positioning.
El Globo's customer base shows a high affinity for women (89) and a higher affinity for men (109). There's a high affinity for Gen X (111) and Gen Z (222). Gen Y is under-indexed (46), which shows that brand has more opportunities with other segments of customers.