Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Dirty Dough Cookies performance in the United States and how they change over time
See what factors influence Dirty Dough Cookies performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dirty Dough Cookies' competitors in the United States
An analysis of Dirty Dough Cookies' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dirty Dough Cookies is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Dirty Dough Cookies holds a leading market performance percentile of 99 in the Cafe & Restaurants industry in the United States. This leading position indicates strong brand preference. Performance peers in similar standing include Zankou Chicken, Zo's Good Burger, Cane Rosso, The Yellow Deli, Al's Hot Chicken, and Jimboy's Tacos, all at the 99th percentile.
Customer satisfaction (CSAT) reflects how happy customers are with a brand. High CSAT often links to loyalty and positive word-of-mouth.
Dirty Dough Cookies has an overall CSAT of 77%, a slight decrease of 0.4 percentage points year-over-year. CSAT varies by state, with Arizona (93%), Texas (91%), Oklahoma (83%), and Colorado (82%) showing high satisfaction, while Illinois (81%) is slightly lower. The trend shows CSAT fluctuating, peaking in June 2025 before a drop in July.
Tracking the number of outlets indicates brand reach and expansion. This number reflects the company's growth trajectory.
Dirty Dough Cookies has varying outlet counts across states. Texas leads with 7 outlets, followed by Ohio, Oklahoma, and Indiana with 3 each. Illinois, Kansas, Florida, and Pennsylvania have 2 each. Arkansas and Maryland each have 1 outlet. This reflects regional market penetration.
Identifying key competitors helps refine strategies. Understanding customer choices reveals areas for improvement.
Dirty Dough Cookies' top competitors based on cross-visitation are McDonald's (13.22%), Wendy's (6.32%), Taco Bell (5.75%), Chick-fil-A (5.75%), and Big Chicken (4.60%). These are brands that Dirty Dough Cookies' customers also visit, highlighting potential areas for competition.
Analyzing traffic workload by hour helps optimize staffing. This understanding allows strategic adjustments to daily operations.
Dirty Dough Cookies experiences peak traffic between 10 AM and 8 PM, with the highest workload occurring between 12 PM and 4 PM. Traffic is minimal during early morning hours (12 AM to 7 AM). Staffing can be adjusted to match the periods of highest customer activity.
Understanding consumer segments helps tailor marketing. It is essential for resonating with different audience groups and maximizing impact.
Dirty Dough Cookies has a higher affinity among women (index 115) compared to men (index 86). Gen Y (index 112) and Gen X (index 104) show higher affinity than Gen Z (index 87). These affinity indices help target campaigns effectively.