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Managing Partner, Global Business Development
See what factors influence The Yellow Deli performance in the United States and how they change over time
See what factors influence The Yellow Deli performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Yellow Deli' competitors in the United States
An analysis of The Yellow Deli' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
The Yellow Deli is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows the brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Yellow Deli holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference. Its performance peers include Zo's Good Burger, Dirty Dough Cookies, Zankou Chicken, Cane Rosso, Al's Hot Chicken, and Jimboy's Tacos, all within a similar high-performance bracket.
Customer satisfaction reflects customer loyalty and brand perception, crucial for sustainable growth and positive word-of-mouth.
The Yellow Deli exhibits high customer satisfaction, with an overall CSAT of 93%, a 6.6 percentage point increase year-over-year. Massachusetts shows the highest CSAT at 100%, while New Hampshire experienced a slight decrease. This reveals strong positive customer experiences across most locations.
Average check indicates customer spending per visit, impacting revenue. Monitoring this KPI informs pricing and upselling strategies.
The Yellow Deli's average check is $18.30, a 2.4% decrease year-over-year. New Hampshire has the highest average check at $24.40. This suggests a slight decline in customer spending per visit, varying across different states.
Outlet count reflects market presence and growth potential, crucial for expanding brand reach and customer accessibility.
The Yellow Deli has a varying number of outlets across the United States, with New York having the most (5). Massachusetts, Tennessee, and California each have 2 outlets, while several other states have 1. This distribution shows the brand's established and emerging markets.
Understanding key competitors and customer cross-visitation helps refine marketing strategies and identify growth opportunities.
The Yellow Deli's customers also frequently visit McDonald's (8.61%), Wendy's (5.24%), Chick-fil-A (4.12%), Starbucks (4.12%), and Taco Bell (3.75%). This cross-visitation data highlights potential strategies for The Yellow Deli.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and enhance customer experience during peak times.
The Yellow Deli experiences peak traffic between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (59.90). Traffic is lowest in the early morning hours. This data supports efficient scheduling and resource allocation.
Analyzing consumer demographics informs targeted marketing, enhances product appeal, and improves customer engagement.
Consumers of The Yellow Deli are heavily women (92), with high affinity Gen X (108), Gen Y (96), and Gen Z (116). High affnity Index indicates that the segment is overrepresented. This suggests a high affinity, requiring tailored marketing.