Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Big Chicken performance in the United States and how they change over time
See what factors influence Big Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Big Chicken' competitors in the United States
An analysis of Big Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Big Chicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry, indicating brand's share of foot traffic.
Big Chicken holds a leading market performance percentile of 99, placing it in the top 1% of brands. This signifies a strong market presence and customer preference compared to competitors like Memories Of Peru Pollos A La Brasa, On Ocean 7 Cafe, Puerto Vallarta, La Mulata | Cuban Restaurant in Miami Beach, Mazzio's Italian Eatery and Pita Mediterranean Street Food, which also share a similar high-performance ranking.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and growth. Tracking CSAT helps identify areas for service and product improvements.
Big Chicken's overall customer satisfaction is high at 83%, with a 3.1 percentage point increase year-over-year, indicating positive improvements in customer experience. Arizona shows the highest CSAT at 95%, though experiencing a -5.1 percentage point growth, while Tennessee shows 87% with the highest growth of 21.6 percentage points.
Average check indicates customer spending per visit, affecting revenue. Monitoring trends informs pricing and promotion strategies to optimize sales.
Big Chicken's overall average check is $20.3, a 3% increase year-over-year. This suggests customers are spending slightly more per visit. Pennsylvania has the highest average check at $31.3 USD, while other states show lower averages with no growth change.
Outlet count reflects brand reach and growth. Tracking distribution helps assess market penetration and expansion effectiveness across regions.
Big Chicken's outlet distribution is concentrated in Washington (5 outlets), followed by Texas and Nevada (4 outlets each). Pennsylvania and Michigan each have 2 outlets, with Massachusetts, Illinois, Tennessee, California and New York having 1 each, reflecting varied market penetration across states.
Identifying top competitors through cross-visitation reveals shared customer base, informing strategies to differentiate and capture greater market share.
Big Chicken's customers also frequently visit McDonald's (10.68% cross-visitation), Chick-fil-A (7.03%), Burger King (4.95%), Wendy's (4.69%), and Taco Bell (4.43%). This indicates these brands are key competitors in the fast-food market.
Traffic workload by hour identifies peak times, enabling optimized staffing, inventory management, and targeted marketing efforts to maximize efficiency.
Big Chicken experiences peak traffic workload between 10 AM and 8 PM, with the highest traffic around 1 PM (62.12) and 2 PM (57.49). Traffic is minimal before 6 AM and after 10 PM. This data highlights periods needing maximized operational readiness.
Analyzing consumer segments informs targeted marketing. Gender and Generation insights help align messaging and products with specific group preferences.
Big Chicken's customer base shows a strong affinity among women (78%), outperforming the average by -21.86%. Men have 120% affinity. Gen X shows affinity of 110%, Gen Y shows 104% and Gen Z shows 69%. These indexes suggest engagement levels relative to the average consumer.