Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Big Chicken performance in the United States and how they change over time
See what factors influence Big Chicken performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Big Chicken' competitors in the United States
An analysis of Big Chicken' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Big Chicken is in the lower 44% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Big Chicken is in the lower 44% of brands, indicating a below average market performance. This suggests a need to improve its competitive standing. Performance peers in the same percentile range include Texas Steakhouse, Field Day, Au Cheval, IL Lago Trattoria, Islands Restaurant, and Anh Hong Restaurant.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Big Chicken's overall CSAT is 81%, a slight decrease of 0.4pp year-over-year. Arizona shows the highest CSAT at 97% with a growth of 8.6pp. The CSAT dynamic data shows fluctuations between 77.80 and 83.66 during the period.
Average check reveals spending habits, influencing revenue strategies and menu optimization for increased profitability.
Big Chicken's overall average check is $20, a 1.4% increase year-over-year. Pennsylvania has the highest average check at $35.8 USD. The average check dynamic data fluctuates between $19.29 and $20.82 during the period.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth potential.
Big Chicken has the most outlets in Washington (5), followed by Texas and Nevada (4 each). Michigan has 3 outlets, while Pennsylvania, Massachusetts and Tennessee each have 2. Florida, California and Illinois each have 1 outlet.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Big Chicken's top competitors based on cross-visitation are McDonald's (9.57%), Chick-fil-A (6.27%), Burger King (5.94%), Starbucks (5.28%), and Taco Bell (3.96%). This indicates that customers who visit Big Chicken also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Big Chicken experiences peak traffic workload between 10 AM and 8 PM, with the highest workload at 12 PM (61.06%) and 1 PM (62.45%). Traffic is minimal between midnight and 6 AM.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
Women show a high affinity (74) for Big Chicken, while men are over-represented (125). Gen X (103), Gen Y (102), and Gen Z (113) all show affinity, with Gen Z being the most over-represented generation.