Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence DIG performance in the United States and how they change over time
See what factors influence DIG performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
DIG is right in the middle
Sample of brands in the same percentile
An analysis of DIG' competitors in the United States
An analysis of DIG' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
DIG's market performance is at the 46th percentile in the United States' Cafe & Restaurants industry, indicating a below average/lagging market position. Performance peers in the same percentile range include Chickie's & Pete's and D.C. Cobb's.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
DIG's overall customer satisfaction is 87%, a 2.3 percentage point increase year-over-year. Virginia shows the highest CSAT at 97%, while New York has the largest growth in CSAT, up 9.8 percentage points. Customer satisfaction has fluctuated between 85.46 and 88.38 during the period.
Average check indicates customer spending habits and pricing effectiveness, influencing overall revenue and profitability.
DIG's overall average check is $16.30, a 7.4% decrease year-over-year. Pennsylvania has the highest average check at $21.70. The average check has varied between $15.48 and $17.94 during the period.
Outlet count reflects brand reach and expansion, indicating market presence and growth potential.
DIG has 21 outlets in New York, the highest number among all states. Massachusetts has 5 outlets, while Pennsylvania has 4. Connecticut, New Jersey, Virginia, District of Columbia and Maryland each have 1 outlet.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
DIG's top competitors based on cross-visitation are McDonald's (4.07%), Starbucks (3.25%), Shake Shack (2.85%), Burger King (2.44%), and Five Guys (2.03%). This indicates that customers who visit DIG also frequent these fast-food and cafe chains.
Traffic workload reveals peak hours and customer flow, enabling efficient staffing and resource allocation.
DIG's peak traffic workload occurs between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (56.60%). Traffic is minimal before 10:00 AM and after 9:00 PM.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women are overrepresented among DIG's consumers (88 affinity index), while men are even more overrepresented (111 affinity index). Gen Z is highly overrepresented (211 affinity index), Gen Y is also overrepresented (124 affinity index), and Gen X is underrepresented (48 affinity index).