Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence DIG performance in the United States and how they change over time
See what factors influence DIG performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of DIG' competitors in the United States
An analysis of DIG' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
DIG is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's foot traffic share, a key indicator of competitive strength and customer preference.
DIG's market performance is at the 99th percentile, marking it as a leading brand. This indicates a strong market presence compared to peers like Kickin'Crab and Luke's Lobster, both also at the 99th percentile. This top percentile reflects a high level of customer preference.
CSAT is critical for understanding customer loyalty and predicting future revenue based on customer experiences.
DIG's overall customer satisfaction (CSAT) is 86%, up 3 percentage points year-over-year. Maryland and Pennsylvania show the highest CSAT at 94%. This indicates positive customer experiences, particularly in Maryland and Pennsylvania.
Average check reveals spending patterns, crucial for menu optimization and revenue forecasting. It shows individual transaction values.
DIG's average check is $16.80, down 4.7% year-over-year. Connecticut has the highest average check at $17.70. This suggests a slight decrease in individual transaction values across the board.
Outlet count indicates brand reach and growth, influencing market share and brand visibility in different locations.
DIG has 21 outlets in New York, followed by 5 in Massachusetts. This shows a strong concentration in New York, with Massachusetts as the next largest market. The total number of outlets is an indicator of brand expansion.
Competitor analysis identifies key players and cross-visitation patterns, informing competitive strategies and market positioning.
DIG's customers also visit McDonald's (4.25%), CAVA (2.61%), and Starbucks (2.61%). This reveals potential overlap in customer base, indicating that these brands compete for similar consumer segments.
Traffic workload patterns highlight peak hours, essential for staffing and operational efficiency during the day.
DIG's traffic peaks between 12:00 PM and 2:00 PM, reaching its highest point at 1:00 PM (55.68%). This indicates the busiest hours, crucial for resource allocation and customer service.
Understanding consumer segments tailors marketing and product strategies, enhancing relevance and engagement by gender and generation.
DIG's customer base shows a high affinity towards women and over-representation of Gen Y and Gen Z. The brand has a very high affinity for Gen Z consumers.