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See what factors influence Dickey's Barbecue Pit performance in the United States and how they change over time
See what factors influence Dickey's Barbecue Pit performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dickey's Barbecue Pit' competitors in the United States
An analysis of Dickey's Barbecue Pit' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Dickey's Barbecue Pit is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dickey's Barbecue Pit's market performance is in the top 1% (leading). This indicates a strong market position, signaling high customer preference. Performance peers in the same range: Parry's Pizzeria & Taphouse, Ole Red, Nando Grill Carne en Vara, Chex Grill & Wings, Margaritaville, The Hangout.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand perception. Increased satisfaction often boosts revenue and positive word-of-mouth.
Dickey's Barbecue Pit has an overall CSAT of 67%, a 0.9pp increase year-over-year. North Dakota shows the highest CSAT (96%), while West Virginia exhibits a decrease (-12.5pp). The trend in CSAT over the last three months has been slightly downward.
Average check reveals spending per customer, influencing revenue. Monitoring it helps optimize pricing, promotions, and menu to boost profitability.
The average check for Dickey's Barbecue Pit is $23.6, a decrease of 2.6% year-over-year. California has the highest average check ($32.2 USD). The trend in average check over the last three months has been slightly downward.
Tracking outlet numbers indicates brand expansion and market penetration, crucial for growth and assessing geographic strengths.
Dickey's Barbecue Pit has the most outlets in Texas (97), followed by California (23). This distribution shows the brand's stronger presence in certain states, reflecting regional market strategies.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and revealing opportunities for differentiation.
Dickey's Barbecue Pit's top competitors, based on cross-visitation, are McDonald's (14.19%), Chick-fil-A (6.26%), Taco Bell (6.15%), Wendy's (5.50%), and Burger King (5.02%). This reveals that customers who visit Dickey's also frequent these fast-food chains.
Analyzing traffic workload by hour helps optimize staffing and resource allocation, enhancing customer service during peak times.
Dickey's Barbecue Pit experiences peak traffic workload between 11 AM and 6 PM, with the highest activity around 12-1 PM. Traffic significantly decreases after 8 PM, with minimal activity between 1 AM and 5 AM.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies for Dickey's Barbecue Pit.
Dickey's Barbecue Pit customers show a high affinity for women (82% vs 100% average, -17.90% delta). Men over-indexed (117%, +16.51 delta). Gen X has high affinity (126%, +26.08 delta). Gen Y (83%, -17.35 delta) and Gen Z (86%, -13.75 delta) are under-indexed.