Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Denny's performance in the Mexico and how they change over time
See what factors influence Denny's performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Denny's' competitors in the Mexico
An analysis of Denny's' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Denny's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, indicating brand's share of foot traffic.
Denny's ranks in the top 1% in Mexico, indicating a leading position. This reflects a significant market share and strong customer preference. Peers like Super Salads are at the same percentile.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Denny's overall CSAT in Mexico is 70%, a decrease of 2.6pp year-over-year. Querétaro shows the highest CSAT at 74% with 7.4pp increase, while Coahuila, Chihuahua, and Guanajuato show significant decreases. The trend from May to July 2025 shows fluctuation.
Average check measures customer spending per visit, revealing pricing power and menu effectiveness to drive revenue growth.
Denny's average check in Mexico is 330.7 MXN, down 2% year-over-year. Chihuahua has the highest average check at 339.1 MXN. Average check fluctuated between 317.68 MXN and 350.5 MXN from May to July 2025.
Number of outlets reflects brand presence and accessibility, impacting market reach and revenue potential within the country.
Denny's has the most outlets in Chihuahua (6), followed by Jalisco (3), Guanajuato (2), and Querétaro (2). Coahuila has only 1 outlet, indicating varied regional market penetration.
Identifying top competitors helps refine strategies and strengthens competitive positioning in the cafe and restaurant market.
Denny's top competitors in Mexico, based on cross-visitation, are Starbucks (9.03%), Carl's Jr. (7.55%), McDonald's (5.93%), Little Caesars (4.45%), and Wendy's (3.50%). This indicates shared customer base.
Analyzing traffic workload by hour helps optimize staffing, promotions, and resources to meet customer demand.
Denny's experiences peak traffic between 9 AM and 12 PM, with the highest workload at 11 AM (68.78%). Traffic is lowest between 3 AM and 5 AM, indicating overnight lulls.
Consumer segment analysis informs targeted marketing and positioning strategies based on gender and generational affinity.
Women (79%) are overrepresented in Denny's customer base, men (116%) are underrepresented. Gen X (244%) shows a high affinity, while Gen Y (61%) and Gen Z (49%) show lower affinity.